Healthcare Marketing Webinars

The secret to staying ahead in today’s healthcare marketing industry? Keeping up on the latest news and trends, of course. Healthcare marketers around the country depend on our expert strategists to keep them updated on the industry’s hottest topics. Join us for an upcoming webinar, or view a past session recording. Your career path will thank you.

Healthcare SEO: From Schema.org to Open Graph and Beyond

Find out what you need to pay attention to when it comes to boosting SEO.

Local SEO Strategy for Healthcare Organizations

It’s more important than ever to ensure patients in your area find you online.

Physician Marketing: Align Your Digital Strategy with Consumer Trends

Learn how current trends in healthcare and consumer behavior intersect and what it means for your digital marketing.

The Importance of Digital Governance

Learn why digital governance is critical to overarching digital success.

Google’s Mobile-First Index Explained

Learn what it will mean for you when Google separates the desktop and mobile indexes.

Content Marketing for Healthcare

Learn how to develop a content marketing framework that attracts a clearly-defined audience and drives action.

Using Measurement Tools to Improve Website Engagement

Learn four ways to find and fix user experience problems.

Take Control with Digital Governance

No matter the size of your healthcare organization, or how complex your website, web governance is critical to ongoing success.

Website Redesign: How Gundersen Health System Unified Its Digital Brand

Managing the digital presence for a multi-entity, integrated system is complicated.

SEO for Healthcare: Reaching Healthcare Consumers Through Search

What you should be doing today to ensure your SEO success continues, and where to begin if you’re not feeling successful yet.

Selecting a Web Content Management System for Your Health System

Redesign, re-structure, re-platform, or all of the above?

Writing for the Web for Healthcare 101: The Basics

Learn the most effective ways to write for the web. Take a look at how people read online and why they come to our websites in the first place.

Marketing & Digital Trends for Healthcare

What's in store for 2017? This webinar looks at trends directly impacting healthcare marketing.

A Few of Our Favorite Things

The best in healthcare websites, content and digital marketing from 2016 collected just for you.

Growing Digital: Reaching Health Consumers Online

Watch this webinar and learn how to reach healthcare consumers online.

Staying Competitive: Web Features That Engage Users & Deliver Results

Implement web functionality that enhances user experience on your website and delivers measurable results.

Make Your Website More Accessible

How to ensure your website lawfully complies with WCA guidelines or the CVAA

Provider Directories: Promoting Physicians On The Web

Are potential patients finding information they need to choose your providers?

Choosing the Right CMS in an Evolving Marketing Ecosystem

Integrated marketing systems are in vogue, and yesterday's content management systems have become today's "experience platforms."

The State of SEO in 2016 … So Far.

Watch this webinar and learn where you should focus your efforts and how to make the most of your SEO tactics.

Redesign Smarter: Make Your Next Hospital Website Your Best

You have budget for a redesign, but are you investing in creating the right experiences to drive patient acquisition and service the needs of your site visitors?

Top Digital Marketing Trends for 2016

Do you know where to focus your valuable and limited time this upcoming year?

Creating Landing Pages That Convert

If you build it, they will convert. Right? Not quite...

Website Strategy & Content for Medical Groups

A single website can unite dozens of medical practices.

Unleash the Power of Your Website’s Health Library

What if you already have a simple tool to help your health system achieve its business goals?

How to Promote Physicians Online

Learn tips for driving qualified visitors to your online provider directory, as well as how to create effective physician profiles, complete with engaging bios and strategic calls to action.

Web Design Trends for Healthcare

Make your website stand out from the pack.

How to Connect CRM and Your Hospital Website for Smarter Marketing

Reach new health consumers with tools you already have.

Proving the Value of Your Website

Discover how to measure the qualitative and quantitative worth of your web presence and share the results with your internal stakeholders.

Focusing Healthcare Web Content on Users and Benefits

What's the single most important thing you can do to improve your healthcare website?

From Silos to Systems: New Approaches to Web Strategy

Tell a bigger, more interesting story with a system-wide approach to content.

Improve Under-Performing Web Content with a Content Audit

Can your website visitors easily find important information?

How To Improve Your Web Content

Turn your organization into a content marketing machine.