Top Trends in Reimagining the Healthcare Digital Experience
January 26, 2022
1:00 PM CST
Creating a digital experience strategy isn’t one-size-fits-all for healthcare organizations.
Healthcare organizations across the country are looking for new ways to be more consumer-focused, create new competitive differentiation, drive loyalty and produce real business value. Digital transformation provides an opportunity to rethink your digital experience strategy and build a new approach to engaging consumers. For many, that means building a vision for a digital front door. Join Geonetric’s Ben Dillon, chief strategy officer, and David Sturtz, vice president, experience strategy, to learn what trends and opportunities they predict should be at the core of your digital experience strategy for 2022.
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Sign up today for this free webinar and learn:
How increased choice and diminished loyalty are changing the consumer landscape
Why COVID-19 both accelerated access to care discussions and illustrated new gaps
What trends in optimizing the user experience you should be investing in
Chief Strategy Officer
Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.
Vice President, Experience Strategy
David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.