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Reach your patients and community with an effective digital strategy.

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Tips and tricks. News. Best practices. All in one place. For healthcare marketers just like you.

Feb19

Healthcare Marketers’ Best Frenemy: Google?

Search-engine results pages (SERPs) sometimes are a gateway to your website content. Other times, they’re a competitor.

Feb4

6 Tips to Build a Quick Editorial Calendar for Healthcare Content Marketing

Ready to commit to content marketing on a regular basis? Check out these six slick tricks to get started building an editorial calendar.

Jan16

Why Healthcare Systems Should Conduct Digital Competitive Analyses

Are your competitors creating effective online experiences? If you don’t know, conduct a formal analysis and find out.

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Webinar

5 Ways to Kickstart Your Content Marketing

February 20, 2019, 2 P.M. EST/11 A.M. PST

Learn five ways that engaging a partner will help you jumpstart your content marketing efforts.
Register Now

Survey

Now Open: 2019 Healthcare Digital Marketing Trends Survey

For the third year in a row, Geonetric and eHealthcare Strategy & Trends are teaming up to deliver the largest, most comprehensive look at healthcare digital marketing available. The insights from this survey guide marketing strategies at healthcare organizations across the country. Don’t miss your chance to be involved — the more responses, the better the data! For your time, you’ll get early access to the results and a $10 Amazon.com Gift Card.*

*Restrictions apply, see amazon.com/gc-legal for more information.

Take Survey

eBook

How to Promote Providers to Today’s Connected Health Consumers

Download this updated guide and learn everything you need to know to create an effective physician marketing strategy. In this new edition of our eBook, you’ll learn how to:

Capture, prioritize, and communicate the goals of your physician (and other provider) promotion efforts
Understand the steps patients go through to choose providers
Develop and implement effective tactics for driving qualified visitors to your physician profiles
Create effective physician profiles that convert visitors into patients

Download Now

Ideas

Thinking beyond the pixel.

What sets our clients apart in the market is the team they have behind them — the designers, developers, and strategists who are thought leaders in the industry. From geeking out on the latest search trends to doing deep dives on how content breaks down on the newest devices, we stay on top of it all and ensure our clients are leading the pack. Check out our ideas section and access content developed by some of the brightest minds in the industry.