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Tips and tricks. News. Best practices. All in one place. For healthcare marketers just like you.

Evaluating Your Healthcare Content Marketing Maturity

Whether you’re new to content marketing or you’re ready to take your content marketing efforts to the next level, using a maturity model is a great way to identify where you are and what you can improve.

May27

Connect with Maternity Patients Concerned About the Coronavirus

Learn how to communicate information that moms-to-be want to know during COVID-19 to help them feel comfortable getting care from your organization.

May21

5 Tips for Email Messaging in Post-Pandemic Care

As people across the country find their way back into the world after months of isolation during the COVID-19 pandemic, healthcare marketers are in a unique position to help get patient scheduling back on track.

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Webinar

Accelerating Your Digital Transformation

June 24, 2020, 2 P.M. EDT/11 A.M. PDT

For many healthcare organizations, the global pandemic has accelerated a shift towards digital across the spectrum of care. After watching healthcare tiptoe towards online self-scheduling, patient access, and telemedicine, the past few months have seen organizations rapidly move forward with these initiatives. But what does that mean for your digital strategy? Join Ben Dillon, Chief Strategy Officer at Geonetric and David Sturtz, Vice President of Business Development at Geonetric, for a conversation about digital transformation in healthcare and what it means for your short- and long-term digital strategy.

Survey

New! 2019 Healthcare Digital Marketing Trends Survey

Download the “must have” planning tool for healthcare marketers! The 9th edition of Geonetric’s Healthcare Digital Marketing Trends Survey is an indispensable resource. This annual collaboration with eHealthcare Strategy & Trends delivers the most comprehensive look at the digital evolution of healthcare organizations available. It will give you an inside view based on data from over 300 organizations — more than 260 hospitals and health systems and more than 40 agency partners — who responded to the 2019 edition of the survey, the largest ever.

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Ideas

Thinking beyond the pixel.

What sets our clients apart in the market is the team they have behind them — the designers, developers, and strategists who are thought leaders in the industry. From geeking out on the latest search trends to doing deep dives on how content breaks down on the newest devices, we stay on top of it all and ensure our clients are leading the pack. Check out our ideas section and access content developed by some of the brightest minds in the industry.