Being there for your communities, patients, and internal teams has never been more important than it is today. We know healthcare marketers are working harder, longer hours than you usually do to get timely and helpful information about COVID-19 and your organization’s response to it out to those who need it.
To help you make the best use of your limited time, our content strategy, content development, digital marketing, and design teams have created a number of resources to help as you work to manage and share communications on the web.
From organizing FAQ pages to updating your Google My Business listings with timely COVID-19 information, we hope you find these best practices helpful and time-saving. Our team will be adding new content so check back – and if you have a specific question you want us to address don’t hesitate to reach out at email@example.com. We are so proud of your efforts and are here to help in whatever way we can.
Your healthcare marketing team has likely been creating new content related to COVID-19 to educate and guide your communities. Here's guidance and a sample wireframe to help you build a resource hub to house all your crisis information in one, user-friendly place.
As a healthcare marketer, you need to get up-to-date information to consumers about facility hours, policies, restrictions, and alternative care options. Google My Business should be an important part of your communication plan.