Being there for your communities, patients, and internal teams has never been more important. To help you make the best use of your limited time, our content strategy, content development, digital marketing, and design teams have created a number of resources to help as you work to manage and share communications on the web.
We’ve found from working with organizations around the country the last few months that no two health systems are in the same place. Some are still preparing for a peak while others are transitioning back to a new normal. This hub can be sorted by phase so you can find the information that matters to you most right now. Reach out if there’s anything we can do to support your efforts.
As people across the country find their way back into the world after months of isolation during the COVID-19 pandemic, healthcare marketers are in a unique position to help get patient scheduling back on track.
While the future remains uncertain, it’s clear that healthcare organizations are in urgent need of support to effectively connect with their communities, help patients find and use the services available today, and be ready to fill schedules as services are brought back online.
Today’s healthcare marketers are faced with not only communicating crucial and timely information around COVID-19, but also with helping patients navigate new and changing care options for routine medical care.
Your healthcare marketing team has likely been creating new content related to COVID-19 to educate and guide your communities. Here’s guidance and a sample wireframe to help you build a resource hub to house all your crisis information in one, user-friendly place.
As a healthcare marketer, you need to get up-to-date information to consumers about facility hours, policies, restrictions, and alternative care options. Google My Business should be an important part of your communication plan.