Being there for your communities, patients, and internal teams has never been more important. To help you make the best use of your limited time, our content strategy, content development, digital marketing, and design teams have created a number of resources to help as you work to manage and share communications on the web.
We’ve found from working with organizations around the country the last few months that no two health systems are in the same place. Some are still preparing for a peak while others are transitioning back to a new normal. This hub can be sorted by phase so you can find the information that matters to you most right now. Reach out if there’s anything we can do to support your efforts.
COVID-19 Vaccine Mandate: How to Mitigate & Prevent Hesitation
Reduce vaccine hesitancy when you apply these best practices on internal communications regarding a COVID-19 vaccine mandate.
3 Content Marketing Ideas to Mark COVID-19’s One Year Anniversary
On March 11, 2020, COVID-19 officially became a pandemic. How do you plan to mark the one year milestone with your community?
Answering Questions About Life After the COVID-19 Vaccine
Get ready for the next phase of COVID-19 communications.
Communication Tips for High COVID-19 Vaccine Demand, Limited Supply
Geonetric clients across the U.S. report their top concern is responding to rising community demand to receive the COVID-19 vaccine, which has outpaced limited supplies.
Make Your COVID-19 Vaccination Message Resonate with Your Community
Effectively communicate to your healthcare organization’s external audiences the importance of getting vaccinated against the coronavirus.
Writing and Deploying COVID-19 Vaccination Information
Spread the word about coronavirus vaccinations in your community by following our tips for effective healthcare content strategy and writing.
Communicating to Your Internal Health Care Team About COVID-19 Vaccinations
Find out what you need to do to get ready for the fast-approaching internal communication challenges that come with your health system’s vaccination efforts.
Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy
Get expert advice on battling general mistrust around COVID-19 vaccinations.
Connect with Maternity Patients Concerned About the Coronavirus
Learn how to communicate information that moms-to-be want to know during COVID-19 to help them feel comfortable getting care from your organization.
5 Tips for Email Messaging in Post-Pandemic Care
As people across the country find their way back into the world after months of isolation during the COVID-19 pandemic, healthcare marketers are in a unique position to help get patient scheduling back on track.
Healthcare Marketing During an Economic Downturn
Is your hospital or health system’s marketing strategy ready for the new national economic landscape?
Lessening the Fears of Patients Who Need Essential Treatments During COVID-19
Find out what information patients who need lifesaving treatments and therapies at your organization want to hear to make them feel safe during COVID-19.
Preparing for the Post-pandemic Rebound
Now is the time to begin planning for a coordinated and safe transition back to marketing service lines.
Bringing Patients Back to the Doctor’s Office After COVID-19
After putting out fires during COVID-19 crisis communications, your healthcare organization is ready to get back to normal — or something resembling it.
Introducing the “New Normal” at Your Hospital
As your organization transitions back to offering care that’s as close to normal as possible, consider these important factors for the best patient and visitor experience.
COVID-19 Editorial Style Guide
Improve the clarity, consistency, and readability of your COVID-19 communications.
Ready to Rebound: Next Steps for Healthcare Marketers
While the future remains uncertain, it’s clear that healthcare organizations are in urgent need of support to effectively connect with their communities, help patients find and use the services available today, and be ready to fill schedules as services are brought back online.
Use Empathy to Guide COVID-19 Home Health Care Marketing
Find tips for promoting home health services and communicating with patients during the COVID-19 outbreak.
Tips for Using Social Media During COVID-19
Learn how to use your social media accounts to provide fast, reliable information to your followers during a public health crisis like COVID-19.
COVID-19 Healthcare Consumer Survey
Download the results of our consumer survey and see how COVID-19 has impacted how consumers are making decisions and what information they trust.
Asking for Donations & Community Support During COVID-19
Your hospital, clinic, or health system needs support. Your community wants to help. Learn how to effectively communicate with them during the pandemic.
6 Tips to Improve Email Communication During COVID-19
The way your patients and community interact with email is changing rapidly due to COVID-19 – make sure you stay ahead of the curve.
Health Consumer Needs During COVID-19: Survey Results and Discussion
Today’s healthcare marketers are faced with not only communicating crucial and timely information around COVID-19, but also with helping patients navigate new and changing care options for routine medical care.
Telling Healthcare Provider Stories During COVID-19
Your organization is working harder than ever to protect your community. Showcase those efforts in a powerful way — through your employees’ first-person voices.
The Value of Healthcare Content Marketing During a Crisis
Learn how to educate and ease anxiety for your audiences with content marketing assets that address their concerns and questions.
4 Ways to Ease Content Management During a Crisis
Content governance may not be at the top of your crisis communications to-do list. But in a crisis that could last months, you’ll benefit from a framework that helps you manage the content deluge.
Healthcare Marketing & Communications Strategies During COVID-19
If you’re a healthcare marketer or communications professional, your life has changed drastically in the last few weeks.
Use Telemedicine to Reach Patients During the COVID-19 Pandemic
Health systems and patients are looking to telemedicine during the COVID-19 outbreak to fight the virus and stop its spread, while preventing gaps in care for other conditions.
Guide Patients Through Care Options During the COVID-19 Outbreak
Meet the needs of your community and support your clinicians by helping patients choose the type of care that’s right for them based on their symptoms and other factors.
How to Build an Effective Crisis Resource Hub
Your healthcare marketing team has likely been creating new content related to COVID-19 to educate and guide your communities. Here’s guidance and a sample wireframe to help you build a resource hub to house all your crisis information in one, user-friendly place.
How to Update Your Google My Business Listings for COVID-19
As a healthcare marketer, you need to get up-to-date information to consumers about facility hours, policies, restrictions, and alternative care options. Google My Business should be an important part of your communication plan.
6 Tips for Effective COVID-19 FAQ Web Pages
During a public health crisis, your community is full of questions. Discover how to tackle frequently asked questions (FAQs) on your hospital’s website in a way that’s useful and effective.
Questions to Strengthen Your Internal Crisis Communications
Learn five questions you need to address as you put together your internal crisis communications plan.
Healthcare Crises, The Web & Your Community
During a healthcare crisis, your website is a great place to share preparedness plans, education, and resources.
5 Steps for Moving Birth Care Classes & Tours Online
Respond to the needs of your community by offering online birth care classes and maternity tours.
How to Write About Your Telemedicine Services On Your Website
Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and satisfaction.
5 Tips for Promoting Telemedicine the Right Way
Technology helps meet people in the middle and that’s why telemedicine is a growing force for patients and healthcare organizations alike.