COVID-19 Resources for Healthcare Marketers

Being there for your communities, patients, and internal teams has never been more important than it is today. We know healthcare marketers are working harder, longer hours than you usually do to get timely and helpful information about COVID-19 and your organization’s response to it out to those who need it.

To help you make the best use of your limited time, our content strategy, content development, digital marketing, and design teams have created a number of resources to help as you work to manage and share communications on the web.

From organizing FAQ pages to updating your Google My Business listings with timely COVID-19 information, we hope you find these best practices helpful and time-saving. Our team will be adding new content so check back – and if you have a specific question you want us to address don’t hesitate to reach out at hello@geonetric.com. We are so proud of your efforts and are here to help in whatever way we can.

Recent Posts

Child looks at a tablet with a person in a labcoat displayed

Use Telemedicine to Reach Patients During the COVID-19 Pandemic

Health systems and patients are looking to telemedicine during the COVID-19 outbreak to fight the virus and stop its spread, while preventing gaps in care for other conditions.
Woman in lab coat looking at a tablet

Guide Patients Through Care Options During the COVID-19 Outbreak

Meet the needs of your community and support your clinicians by helping patients choose the type of care that’s right for them based on their symptoms and other factors.
How to Build an Effective Crisis Resource Hub

How to Build an Effective Crisis Resource Hub

Your healthcare marketing team has likely been creating new content related to COVID-19 to educate and guide your communities. Here's guidance and a sample wireframe to help you build a resource hub to house all your crisis information in one, user-friendly place.
Woman typing on laptop

How to Update Your Google My Business Listings for COVID-19

As a healthcare marketer, you need to get up-to-date information to consumers about facility hours, policies, restrictions, and alternative care options. Google My Business should be an important part of your communication plan.
Aerial view of crowd connected by lines

6 Tips for Effective COVID-19 FAQ Web Pages

During a public health crisis, your community is full of questions. Discover how to tackle frequently asked questions (FAQs) on your hospital’s website in a way that’s useful and effective.
Group of people gathered around a laptop

Questions to Strengthen Your Internal Crisis Communications

Learn five questions you need to address as you put together your internal crisis communications plan.
Doctor walking

Healthcare Crises, The Web & Your Community

During a healthcare crisis, your website is a great place to share preparedness plans, education, and resources.
Smiling pregnant woman using laptop in kitchen

5 Steps for Moving Birth Care Classes & Tours Online

Respond to the needs of your community by offering online birth care classes and maternity tours.
Mature Couple Having Online Consultation With Female Nurse At Home On Digital Tablet

How to Write About Your Telemedicine Services On Your Website

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and satisfaction.
young lady FaceTime with Doctor

5 Tips for Promoting Telemedicine the Right Way

Technology helps meet people in the middle and that’s why telemedicine is a growing force for patients and healthcare organizations alike.