Health Consumer Needs During COVID-19: Survey Results and Discussion
Geonetric recently surveyed 600 consumers to gain insights into how they are responding to different types of communication from health systems and where there are opportunities to engage and connect.
Join us as Ben Dillon, Chief Strategy Officer at Geonetric and David Sturtz, Vice President of Business Development at Geonetric, discuss findings from the survey.
In addition, Joy Weller, Manager of Digital Media and Marketing at EvergreenHealth (Kirkland, WA), Christina Peaslee, Executive Director of Marketing Communications and Content Strategy at Cape Cod Healthcare (Hyannis, MA), and Darren Moore, Digital Content and Brand Manager at LMH Health (Lawrence, KS), will be joining us to share how their organizations are tackling COVID-19 communication on the web and what are the next priorities for their teams.
Watch on-demand and learn:
- What COVID-19 topics consumers want to hear
- What formats they prefer for engaging with content
- What information sources health consumers trust
- How well consumers are navigating changing care options and opportunities around telehealth
- How this data compares to real-life communication strategies at play at organizations like EvergreenHealth and Cape Cod Healthcare
- What healthcare marketers are focusing on next
Chief Strategy Officer
Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.
Vice President, Experience Strategy
David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.