Digital Strategy

Drive service line volume and increase market share.

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You see it every year, in virtually every state of the industry survey. Digital is demanding bigger percentages of healthcare marketing budgets. And for good reason. Digital is trackable. It’s easier to target. It’s more cost-effective. And, when integrated effectively with offline efforts, your marketing efforts become revenue generating efforts. But getting there isn’t easy. That’s why healthcare marketers depend on an expert partner like Geonetric to help them build a strategy around digital.

Experience building comprehensive digital strategies for healthcare brands.

When you ask your agency for strategic guidance, do they tell you to do more PPC? We hear that repeatedly from healthcare organizations, and that’s why marketers turn to us to deliver comprehensive digital plans. Our digital strategies help organizations of all sizes bring in real ROI — from complex academic medical centers that need help taking a new brand to digital, to orthopedic clinics that need to fill a new surgeon’s schedule. Our team will help you:

  • Develop a strategy based on your competitive environment, organizational goals, marketing goals, and priority service lines
  • Assess the performance of your current efforts, including site traffic, user experience, SEO, and digital advertising, to see what’s working and where there is opportunity for improvement
  • Launch the right mix of tactics — and in the right volume — that will produce results for your unique organization
  • Bring your strategy to life with our in-house experts in service line marketing, social media advertising, PPC, business listing management, search engine optimization, email marketing, landing page design, and copywriting
  • Measure campaign effectiveness and ROI, and then use that data to inform future recommendations

Strategic insight, healthcare expertise, and a focus on results.

Data should drive marketing decisions. And when you work with us, it will. You’ll receive monthly reports with metrics that are based on your goals. And, we’ll engage in continual tracking so we can make changes quickly to improve performance without delay. You can trust our team to apply our deep expertise in healthcare marketing to produce a digital marketing strategy that drives service line volume and increases market share.

2018 Healthcare Digital Marketing Trends Survey

Ready to learn what healthcare marketers across the country are doing with digital marketing? Geonetric collaborated for the second year in a row with eHealthcare Strategy & Trends to deliver the largest, most comprehensive look at the digital evolution of healthcare organizations available. See how your organization compares to almost 250 healthcare organizations surveyed!

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Jul30

Why Responding to Patient Reviews Matters to Your Brand

Most consumers expect responses to online reviews within days. Learn how your responsiveness to reviews can impact your brand experience.
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Jul23

How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn proven tips for convincing your executive team it’s time for a new website or CMS.
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Jun14

How to Align Digital Goals with Organizational Goals

Follow these five tips to ensure your team’s work supports organizational initiatives and proves its value.
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May23

Industry Trends from Geonetric’s 2018 Healthcare Digital Marketing Survey

Watch this webinar to learn what industry leaders are doing and how your organization compares.
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May16

How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn tried-and-proven tips for convincing your executive team it’s time for a new website or CMS.
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Apr5

How UTM Codes Help Healthcare Marketing Campaign Success

UTM parameters are a powerful way to track results and understand how your hospital or healthcare system campaigns are performing.
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Mar19

How to Align Digital and Organizational Goals in Healthcare Marketing

Do you ever wonder if your work is actually moving your hospital forward? Learn how to tie digital goals to organizational goals and create value.
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Dec6

Top Digital Marketing Trends to Watch in 2018

With 96 percent of users reaching for their smartphones for research (Google) and 41 percent of American adults using voice search on a daily basis (Forbes), there’s no doubt...
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Dec6

12 Award-Winning Medical Websites

These hospital websites, content marketing hubs, provider profiles, and blogs took home top honors at competitions both within and outside of the healthcare industry.
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