Digital Strategy

Drive service line volume and increase market share.

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You see it every year, in virtually every state of the industry survey. Digital is demanding bigger percentages of healthcare marketing budgets. And for good reason. Digital is trackable. It’s easier to target. It’s more cost-effective. And, when integrated effectively with offline efforts, your marketing efforts become revenue generating efforts. But getting there isn’t easy. That’s why healthcare marketers depend on an expert partner like Geonetric to help them build a strategy around digital.

Experience building comprehensive digital strategies for healthcare brands.

When you ask your agency for strategic guidance, do they tell you to do more PPC? We hear that repeatedly from healthcare organizations, and that’s why marketers turn to us to deliver comprehensive digital plans. Our digital strategies help organizations of all sizes bring in real ROI — from complex academic medical centers that need help taking a new brand to digital, to orthopedic clinics that need to fill a new surgeon’s schedule. Our team will help you:

  • Develop a strategy based on your competitive environment, organizational goals, marketing goals, and priority service lines
  • Assess the performance of your current efforts, including site traffic, user experience, SEO, and digital advertising, to see what’s working and where there is opportunity for improvement
  • Launch the right mix of tactics — and in the right volume — that will produce results for your unique organization
  • Bring your strategy to life with our in-house experts in service line marketing, social media advertising, PPC, business listing management, search engine optimization, email marketing, landing page design, and copywriting
  • Measure campaign effectiveness and ROI, and then use that data to inform future recommendations

Strategic insight, healthcare expertise, and a focus on results.

Data should drive marketing decisions. And when you work with us, it will. You’ll receive monthly reports with metrics that are based on your goals. And, we’ll engage in continual tracking so we can make changes quickly to improve performance without delay. You can trust our team to apply our deep expertise in healthcare marketing to produce a digital marketing strategy that drives service line volume and increases market share.

Healthcare Digital Marketing Trends Survey cover in an iMac

2020 Healthcare Digital Marketing Trends Survey

Ready to learn what healthcare marketers across the country are doing with digital marketing? Join the wait list for the 2020 Healthcare Digital Marketing Trends survey. Geonetric collaborated for the second year in a row with eHealthcare Strategy & Trends to deliver the most comprehensive look at the digital evolution of healthcare organizations available. This is our 10th edition of the survey. Don’t miss out on this landmark year!

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Nov11
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Healthcare Digital Marketing: Staffing Outlook

Do you have enough staff and the right skillsets on your team to deliver on your digital marketing objectives?
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Nov3
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What Makes Healthcare Digital Marketing Leaders Stand Out?

Leaders approach digital marketing differently. Take a look at what makes them more successful and how they plan to invest in 2021.
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Oct19
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Winning at the Web: Roundtable Discussion with Modern Healthcare’s ‘Website of the Year’ Winners

Wish you could learn from proven leaders in healthcare digital marketing? Now’s your chance.
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Oct19
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The State of ROI in Healthcare Digital Marketing

Return on investment (ROI) is always a top goal. Does the average healthcare marketing team achieve it? If not, what’s in the way?
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Aug25
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Insights & Trends from Geonetric’s 2020 Healthcare Digital Marketing Trends Survey

2020 has been a year like no other in modern healthcare marketing.
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Jun18
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Then and Now Infographic: Healthcare Digital Marketing Trends Survey

We started this survey 15 years ago. So much has changed. And yet so much remains the same.
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Jun3
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Accelerating Your Digital Transformation

For many healthcare organizations, the global pandemic has accelerated a shift towards digital across the spectrum of care.
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May13
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Preparing for the Post-pandemic Rebound

Now is the time to begin planning for a coordinated and safe transition back to marketing service lines.
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May7
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Introducing the “New Normal” at Your Hospital

As your organization transitions back to offering care that’s as close to normal as possible, consider these important factors for the best patient and visitor experience.
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