Digital Strategy

Drive service line volume and increase market share.

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You see it every year, in virtually every state of the industry survey. Digital is demanding bigger percentages of healthcare marketing budgets. And for good reason. Digital is trackable. It’s easier to target. It’s more cost-effective. And, when integrated effectively with offline efforts, your marketing efforts become revenue generating efforts. But getting there isn’t easy. That’s why healthcare marketers depend on an expert partner like Geonetric to help them build a strategy around digital.

Experience building comprehensive digital strategies for healthcare brands.

When you ask your agency for strategic guidance, do they tell you to do more PPC? We hear that repeatedly from healthcare organizations, and that’s why marketers turn to us to deliver comprehensive digital plans. Our digital strategies help organizations of all sizes bring in real ROI — from complex academic medical centers that need help taking a new brand to digital, to orthopedic clinics that need to fill a new surgeon’s schedule. Our team will help you:

  • Develop a strategy based on your competitive environment, organizational goals, marketing goals, and priority service lines
  • Assess the performance of your current efforts, including site traffic, user experience, SEO, and digital advertising, to see what’s working and where there is opportunity for improvement
  • Launch the right mix of tactics — and in the right volume — that will produce results for your unique organization
  • Bring your strategy to life with our in-house experts in service line marketing, social media advertising, PPC, business listing management, search engine optimization, email marketing, landing page design, and copywriting
  • Measure campaign effectiveness and ROI, and then use that data to inform future recommendations

Strategic insight, healthcare expertise, and a focus on results.

Data should drive marketing decisions. And when you work with us, it will. You’ll receive monthly reports with metrics that are based on your goals. And, we’ll engage in continual tracking so we can make changes quickly to improve performance without delay. You can trust our team to apply our deep expertise in healthcare marketing to produce a digital marketing strategy that drives service line volume and increases market share.

Image of book: Digital Marketing Trends in Healthcare

2017 Digital Marketing Trends in Healthcare

In our recent Healthcare Digital Marketing survey, co-sponsored by eHealthcare Strategy & Trends, more than 170 healthcare marketers just like you told us their top digital priorities and biggest challenges for 2017.

Download this eBook and join hundreds of other marketing leaders that depend on it to benchmark their organization’s online strategies against peers, better understand the current state of digital marketing in healthcare, and effectively plan your future marketing initiatives.

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