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Digital Strategy

Drive service line volume and increase market share.

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You see it every year, in virtually every state of the industry survey. Digital is demanding bigger percentages of healthcare marketing budgets. And for good reason. Digital is trackable. It’s easier to target. It’s more cost-effective. And, when integrated effectively with offline efforts, your marketing efforts become revenue generating efforts. But getting there isn’t easy. That’s why healthcare marketers depend on an expert partner like Geonetric to help them build a strategy around digital.

Experience building comprehensive digital strategies for healthcare brands.

When you ask your agency for strategic guidance, do they tell you to do more PPC? We hear that repeatedly from healthcare organizations, and that’s why marketers turn to us to deliver comprehensive digital plans. Our digital strategies help organizations of all sizes bring in real ROI — from complex academic medical centers that need help taking a new brand to digital, to orthopedic clinics that need to fill a new surgeon’s schedule. Our team will help you:

  • Develop a strategy based on your competitive environment, organizational goals, marketing goals, and priority service lines
  • Assess the performance of your current efforts, including site traffic, user experience, SEO, and digital advertising, to see what’s working and where there is opportunity for improvement
  • Launch the right mix of tactics — and in the right volume — that will produce results for your unique organization
  • Bring your strategy to life with our in-house experts in service line marketing, social media advertising, PPC, business listing management, search engine optimization, email marketing, landing page design, and copywriting
  • Measure campaign effectiveness and ROI, and then use that data to inform future recommendations

Strategic insight, healthcare expertise, and a focus on results.

Data should drive marketing decisions. And when you work with us, it will. You’ll receive monthly reports with metrics that are based on your goals. And, we’ll engage in continual tracking so we can make changes quickly to improve performance without delay. You can trust our team to apply our deep expertise in healthcare marketing to produce a digital marketing strategy that drives service line volume and increases market share.

2018 Healthcare Digital Marketing Trends Survey

Ready to learn what healthcare marketers across the country are doing with digital marketing? Geonetric collaborated for the second year in a row with eHealthcare Strategy & Trends to deliver the largest, most comprehensive look at the digital evolution of healthcare organizations available. See how your organization compares to almost 250 healthcare organizations surveyed!

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Nov8
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User Research Connects Healthcare Marketers with Real People

How well you understand your audiences can make or break your health organization’s next digital marketing effort.
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Oct30
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Data Visualization for Healthcare Marketers: A Picture is Worth 1,000 Words

Ninety percent of the information transmitted to the brain is visual. Is your data being remembered?
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Aug28
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Small Teams, Big Web Goals: Aligning Your Website with Your Team Size and Skillset

You compete with big healthcare systems, who have big digital teams and big digital budgets. Learn how smaller teams can even the playing field.
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Jul24
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Healthcare Marketers’ Biggest Barriers to Digital Marketing Success

Learn what 270 of your fellow marketers said are the most significant barriers impacting their healthcare organizations’ digital marketing efforts.
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Jul22
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Storytelling with Data: Data Visualization for Healthcare

Learn how to get stakeholder buy-in by creating visual, easily-digestible reports and dashboards.
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Jun14
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Caregivers: A Healthcare Marketer’s Missed Audience

Caregivers play an important role in the patient journey. Engage them with meaningful content that helps them make decisions.
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May31
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Trends in Healthcare AI Marketers Should Know

Technology giants are disrupting healthcare in new ways. From chatbots to voice assistants, they’re reshaping the paths that patients use to reach the healthcare options they...
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May28
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Staffing Outlook for Healthcare Digital Marketing Teams

New survey results predict staffing outlook and areas of investment for 2019.
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Apr16
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Industry Insights from Geonetric’s 2019 Healthcare Digital Marketing Trends Survey

The results are in from the largest, most comprehensive digital marketing trends survey in healthcare. What will you learn?
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