Ideas

Building great minds in healthcare marketing.

Apr19

5 Tips to Help Healthcare Marketers Overcome Objections and Implement Provider Ratings & Reviews

You know you need to implement ratings and reviews. But how do you overcome objections and successfully move forward?
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Apr19

Industry Trends from Geonetric’s 2018 Healthcare Digital Marketing Trends Survey

May 23, 2018, 2 PM EDT/11 AM PDT
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Apr5

How UTM Codes Help Healthcare Marketing Campaign Success

UTM parameters are a powerful way to track results and understand how your hospital or healthcare system campaigns are performing.
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Mar23

Technical SEO: Overlooked But Crucial to Your Hospital’s Digital Strategy

See how technical SEO can lay the groundwork for correctly optimizing your site in a growing search world.
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Mar21

Five Ways Technical SEO Impacts Your Hospital Website

Learn why the best healthcare content in the world can’t overcome a poor technical foundation.
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Mar21

Turn Competing Goals into a Balanced Content Strategy

April 25, 2018, 2 PM EDT/11 AM PDT
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Mar21

How to Optimize the Metadata on Your Healthcare Website

Follow these five steps and start optimizing your site’s metadata.
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Mar19

How to Align Digital and Organizational Goals in Healthcare Marketing

Do you ever wonder if your work is actually moving your hospital forward? Learn how to tie digital goals to organizational goals and create value.
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Mar16

WordPress Survival Skills for Healthcare Marketers

Learn six essential tips for using WordPress in the healthcare landscape.
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Mar15

Three Physician SEO Tactics to Boost Your Providers' Rankings

Your organization’s goals are probably to promote physicians and gain new patients. And today that means being listed on search engine results pages.
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Mar12

Writing for SEO: 6 Tips to Improve Your Healthcare Content

Learn how to optimize your webpage content for search engines and increase your rankings.
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Feb27

Choose the Right Healthcare Provider Directory Software

Learn seven features you should look for in your next directory.
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