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Ideas

Building great minds in healthcare marketing.

Aug7

Best Practices for Writing Online Location Profile Content for Hospitals & Healthcare Systems

What do patients and visitors expect when they visit your location profile?
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Aug5

How to Write Alternative Text and Improve the Accessibility of Your Hospital’s Website

One of the quickest ways to improve the accessibility of your hospital website is to enhance your alternative text. Learn what alt text is exactly and how to write it in...
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Aug2

Six Common Accessibility Errors on Websites

If you’re curious what an automated tool would say about your hospital website, here’s a list of the most commonly reported issues and why they matter to your users....
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Jul29

4 Examples of Engaging Heart & Vascular Service Line Web Content

There’s more than one way to tackle service line content for the web. See four examples of how healthcare systems across the country showcase services online.
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Jul26

5 Reasons Healthcare Marketers Benefit from Web Writing Training

Whether you’re part of a large marketing team or you’re a team of one, healthcare-specific web writing training can help ensure your digital communications deliver...
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Jul24

Healthcare Marketers’ Biggest Barriers to Digital Marketing Success

Learn what 270 of your fellow marketers said are the most significant barriers impacting their healthcare organizations’ digital marketing efforts.
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Jul22

Storytelling with Data: Data Visualization for Healthcare

August 28, 2019 2 PM EDT / 11 AM PDT
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Jul15

How to Check Accessibility on Your Healthcare Website

Learn why it takes tools plus the human touch to effectively evaluate your hospital website’s accessibility.
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Jun25

10 Must-have CMS Features for Healthcare Organizations

Proprietary. Off-the-shelf. Open-source. Healthcare marketers have a lot of content management system (CMS) options. The key to success is choosing one that offers these...
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Jun21

Website Accessibility & Healthcare

Learn why accessibility matters in healthcare and how to set up an accessibility program at your hospital or health system.
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Jun14

Caregivers: A Healthcare Marketer’s Missed Audience

Caregivers play an important role in the patient journey. Engage them with meaningful content that helps them make decisions.
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Jun7

5 Reasons Your Healthcare Site Isn’t Ranking In Search

You’ve worked too hard on your hospital website for it not to rank in search. Find out what’s holding you back.
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