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Ideas

Building great minds in healthcare marketing.

Nov8

User Research Connects Healthcare Marketers with Real People

How well you understand your audiences can make or break your health organization’s next digital marketing effort.
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Oct31

Best Practices For Rewriting Your Health System’s About Us Pages

Create a strategic About Us landing page that meets your website visitors’ needs by following these best practices.
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Oct30

Data Visualization for Healthcare Marketers: A Picture is Worth 1,000 Words

Ninety percent of the information transmitted to the brain is visual. Is your data being remembered?
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Oct22

Ask the Experts: Your Biggest Healthcare Content Questions Answered

November 20, 2019 2 PM EDT / 11 AM PDT
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Oct14

How to Write Web Content that Attracts the Best Healthcare Job Candidates

Make the most qualified prospective employees excited to apply and work at your organization when you follow these tips.
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Oct4

Stand Out From Your Healthcare Competitors With Service Line Competitive Analysis

Follow these tips to understand your local competitive landscape and optimize your online content — so patients choose you instead of the organization down the street...
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Sep19

How to Write About Your Telemedicine Services On Your Website

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and...
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Sep18

How to Succeed When Google is Your Homepage

Whether you like it or not, search engines are your organization’s new homepage.
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Sep17

6 Big Content Strategy Considerations When Choosing a CMS

When thinking about a content management system (CMS) you often think about functionality and ease of use. But how the platform handles content strategy should be on...
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Aug28

Small Teams, Big Web Goals: Aligning Your Website with Your Team Size and Skillset

You compete with big healthcare systems, who have big digital teams and big digital budgets. Learn how smaller teams can even the playing field.
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Aug27

7 Tips for Google My Business Success

With search results relying more and more on online listings, healthcare organizations today need to take control of their data and maintain it for ongoing digital...
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Aug7

Best Practices for Writing Online Location Profile Content for Hospitals & Healthcare Systems

What do patients and visitors expect when they visit your location profile?
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