Ideas: Digital Marketing Ideas for Healthcare Organizations

Ideas

Building great minds in healthcare marketing.

Using Web Analytics Tools to Improve Your Healthcare Website's User Experience

June 20, 2018, 2 PM EDT/11 AM PDT

How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn tried-and-proven tips for convincing your executive team it’s time for a new website or CMS.

Healthcare Digital Marketing Trends: Website Design & User Experience

From content management systems to CRM, see how your technology stack compares to the industry.

Healthcare Digital Marketing Trends: Teams

Wondering how other healthcare marketing teams are structured? Find out here.

Healthcare Digital Marketing Trends: Strategy

What are your top digital goals and how do they compare to your peers and competitors?

Healthcare Digital Marketing Trends: Budgets

Wondering how your digital budget stacks up to other hospitals? You’ve come to the right place.

Turn Competing Goals into a Balanced Content Strategy

Bring structure to your web content while meeting user and organizational goals.

Build a Strong Website Location Strategy for Your Health System

In the eyes of your site visitors, services, physicians, and locations are all important and connected. Is the same true in your content strategy?

5 Tips to Help Healthcare Marketers Overcome Objections and Implement Provider Ratings & Reviews

How do you overcome objections and successfully move forward?

Industry Trends from Geonetric’s 2018 Healthcare Digital Marketing Trends Survey

May 23, 2018, 2 PM EDT/11 AM PDT

How UTM Codes Help Healthcare Marketing Campaign Success

UTM parameters are a powerful way to track results and understand how your hospital or healthcare system campaigns are performing.

Technical SEO: Overlooked But Crucial to Your Hospital’s Digital Strategy

See how technical SEO can lay the groundwork for correctly optimizing your site in a growing search world.