Building great minds in healthcare marketing.


From Newsletters to Blogs: Sharing Internal Healthcare Stories

Learn how a content hub for employee communication and intranets can inspire team members, tell engaging stories, and share news in an innovative, efficient way.
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Ask Me Anything: The Healthcare SEO Edition

Wednesday, July 22, 2020 2:00 p.m. ET / 11:00 a.m. PT
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5 Reasons You Need a Better Healthcare Intranet

Employee communication has never been more important. Learn why your intranet can be the key to better engagement – or the reason your teams are struggling.
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Then and Now Infographic: Healthcare Digital Marketing Trends Survey

We started this survey 15 years ago. So much has changed. And yet so much remains the same.
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5 Signs You Need Content Strategy

Has your content strategy put your team on the right course? Or is it time for a new direction? Check out these signs your content strategy may be off track.
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Accelerating Your Digital Transformation

For many healthcare organizations, the global pandemic has accelerated a shift towards digital across the spectrum of care.
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Evaluating Your Healthcare Content Marketing Maturity

Whether you’re new to content marketing or you’re ready to take your content marketing efforts to the next level, using a maturity model is a great way to identify...
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Connect with Maternity Patients Concerned About the Coronavirus

Learn how to communicate information that moms-to-be want to know during COVID-19 to help them feel comfortable getting care from your organization.
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5 Tips for Email Messaging in Post-Pandemic Care

As people across the country find their way back into the world after months of isolation during the COVID-19 pandemic, healthcare marketers are in a unique position to...
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Healthcare Marketing During an Economic Downturn

Is your hospital or health system’s marketing strategy ready for the new national economic landscape?
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Lessening the Fears of Patients Who Need Essential Treatments During COVID-19

Find out what information patients who need lifesaving treatments and therapies at your organization want to hear to make them feel safe during COVID-19.
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Preparing for the Post-pandemic Rebound

Now is the time to begin planning for a coordinated and safe transition back to marketing service lines.
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