Ideas

Building great minds in healthcare marketing.

Jan16

How New Accessibility Requirements Will Impact Healthcare Websites

If accessibility isn’t one of your digital priorities, it should be. New requirements may have you rethinking your to-do list.
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Jan15

Creating an Editorial Calendar for Healthcare Marketers

An editorial calendar helps you keep track of your audience, topics, and schedule – all while ensuring you’re tying content back to organizational goals.
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Jan9

5 Things Healthcare Marketers Need to Know About Voice Search

If you’re tasked with figuring out how voice search impacts your hospital’s digital strategy, read on.
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Jan8

How to Promote Providers to Today’s Connected Health Consumers

Download this updated guide and learn everything you need to know to create an effective physician marketing strategy.
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Dec7

What These Award-Winning Hospital Marketing Campaigns Have in Common

See why keyword research, eye-catching design, and engaging copy lead to successful hospital pay-per-click (PPC) campaigns.
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Dec6

Top Digital Marketing Trends to Watch in 2018

Join us Wednesday, January 24, 2018 at 2 p.m. EST / 11 a.m. PST.
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Dec6

12 Award-Winning Medical Websites

These hospital websites, content marketing hubs, provider profiles, and blogs took home top honors at competitions both within and outside of the healthcare industry.
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Nov10

Planning a Redesign? Start With Content Strategy

A website redesign provides an opportunity to create content that answers users’ questions and makes it easy for them to take action to become your patients.
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Nov7

How Readable is Your Healthcare Content?

Learn how to make your healthcare content easy to read.
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Nov3

Healthcare Intranet Best Practices: A Case Study with Henry Mayo Newhall Hospital

The way employees use your hospital’s intranet has changed over the years.
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Oct17

Redesign Roundtable: Learn Healthcare Website Redesign Tips from Marketing Leaders

Most healthcare organizations overhaul their websites every three-to-four years.
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Oct4

Power Up Your Locations Content

Maintaining and optimizing content for your system’s location profiles is key to competing in search and meeting user needs.
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