Ideas

Building great minds in healthcare marketing.

Jan17

5 Ways to Kickstart Your Content Marketing

February 20, 2019 2 PM EST / 11 AM PST
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Jan16

Why Healthcare Systems Should Conduct Digital Competitive Analyses

Are your competitors creating effective online experiences? If you don’t know, conduct a formal analysis and find out.
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Dec10

Digital Marketing Trends to Watch in 2019

January 23, 2019 2 PM EST / 11 AM PST
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Dec5

What Health Systems Should Focus on When it Comes to Voice Search

By 2020, half of all searches will be voice-led. Are you ready to be heard, or will you remain silent?
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Nov19

How Google Trends Can Kickstart Your Content Marketing

Writing blogs, social media posts, and news releases…it’s all in the day of a healthcare marketer. And Google Trends is a valuable starting point to know what makes...
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Nov8

Using Data to Guide an Online Locations Strategy for Complex Healthcare Systems

Learn to develop a location strategy that will improve your organization’s performance in local search.
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Nov7

The Truth About Page Speed

Google’s “Speed Update” means the search engine now considers mobile page speed in its ranking algorithm. But you're probably asking, "How will this affect my...
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Nov6

What You Need to Know About the Impending Deadline for Hospital Pricing Transparency

Learn what's required for your hospital.
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Oct26

5 Ways to Enhance Your Healthcare Paid Search Campaigns

It’s important to be intentional with your paid search efforts. Before you design or launch your next campaign, check out these five tips.
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Oct24

How Negative Keywords Can Positively Impact Your ROI

Don’t waste your money on keywords that aren’t relevant to your campaign or healthcare organization.
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Oct22

Beyond Traffic: Measuring Healthcare Website Success

Proving your digital success comes from more than just an increase in site visitors.
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Sep14

Outperform Your Competition with Google Ads

Learn the secret to developing relevant digital advertising campaigns in this on-demand webinar.
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