Ideas

Building great minds in healthcare marketing.

Nov10

Planning a Redesign? Start With Content Strategy

A website redesign provides an opportunity to create content that answers users’ questions and makes it easy for them to take action to become your patients.
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Nov7

How Readable is Your Healthcare Content?

Learn how to make your healthcare content easy to read.
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Nov3

Healthcare Intranet Best Practices: A Case Study with Henry Mayo Newhall Hospital

Join us Wednesday, December 20, 2017 at 2 p.m. EST / 11 a.m. PST.
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Oct17

Redesign Roundtable: Learn Healthcare Website Redesign Tips from Marketing Leaders

Most healthcare organizations overhaul their websites every three-to-four years.
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Oct4

Power Up Your Locations Content

Maintaining and optimizing content for your system’s location profiles is key to competing in search and meeting user needs.
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Oct2

Understanding Schema.org

It's still important to think about gaining visibility on search results pages.
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Oct1

How Healthcare Organizations Can Prove the Value of Social Media

Follow these five steps and prove to the C-suite it’s worth the investment.
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Sep21

Your Provider Directory and Search Fairness

With 84% of patients viewing digital solutions as the most effective way to search for a doctor, provider directories are critical functionality.
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Sep13

Main Site, Microsite, or Landing Page: Which Serves Your Goals Best?

When deciding how to represent parts of your organization online, consider the pros and cons of each option.
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Sep6

Write Powerful Provider Profiles

What’s a top task for your website visitors? If you’re like most healthcare organizations, it’s finding a physician.
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Aug30

Rethinking Passwords: Understanding Recent Security Changes

New password recommendations from the NIST take a new stance on complexity to strengthen security.
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Aug23

Healthcare SEO: From Schema.org to Open Graph and Beyond

Find out what you need to pay attention to when it comes to boosting SEO.
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