Make the most qualified prospective employees excited to apply and work at your organization when you follow these tips.

Follow these tips to understand your local competitive landscape and optimize your online content — so patients choose you instead of the organization down the street...

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and...

When thinking about a content management system (CMS) you often think about functionality and ease of use. But how the platform handles content strategy should be on...

With search results relying more and more on online listings, healthcare organizations today need to take control of their data and maintain it for ongoing digital...

What do patients and visitors expect when they visit your location profile?

One of the quickest ways to improve the accessibility of your hospital website is to enhance your alternative text. Learn what alt text is exactly and how to write it in...

If you’re curious what an automated tool would say about your hospital website, here’s a list of the most commonly reported issues and why they matter to your users....

There’s more than one way to tackle service line content for the web. See four examples of how healthcare systems across the country showcase services online.

Whether you’re part of a large marketing team or you’re a team of one, healthcare-specific web writing training can help ensure your digital communications deliver...