Ideas

Building great minds in healthcare marketing.

Mar24

Healthcare Marketing & Communications Strategies During COVID-19

April 8, 2020 2 PM EDT / 11 AM PDT
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Mar24

Use Telemedicine to Reach Patients During the COVID-19 Pandemic

Health systems and patients are looking to telemedicine during the COVID-19 outbreak to fight the virus and stop its spread, while preventing gaps in care for other...
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Mar24

Guide Patients Through Care Options During the COVID-19 Outbreak

Meet the needs of your community and support your clinicians by helping patients choose the type of care that’s right for them based on their symptoms and other...
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Mar23

How to Build an Effective Crisis Resource Hub

Your healthcare marketing team has likely been creating new content related to COVID-19 to educate and guide your communities. Here's guidance and a sample wireframe to...
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Mar20

5 Steps for Moving Birth Care Classes & Tours Online

Respond to the needs of your community by offering online birth care classes and maternity tours.
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Mar20

How to Update Your Google My Business Listings for COVID-19

As a healthcare marketer, you need to get up-to-date information to consumers about facility hours, policies, restrictions, and alternative care options. Google My...
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Mar19

6 Tips for Effective COVID-19 FAQ Web Pages

During a public health crisis, your community is full of questions. Discover how to tackle frequently asked questions (FAQs) on your hospital’s website in a way...
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Mar18

Questions to Strengthen Your Internal Crisis Communications

Learn five questions you need to address as you put together your internal crisis communications plan.
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Mar16

Healthcare Crises, The Web & Your Community

During a healthcare crisis, your website is a great place to share preparedness plans, education, and resources.
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Feb25

6 Tools You Need For Content Marketing Success

Achieve your content marketing goals with the help of these resources that will take your efforts to the next level.
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Feb20

Price Transparency, Consumerism, and Healthcare Marketing

Impending deadlines have many healthcare marketers wondering how to tackle putting complex pricing data on your website.
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Feb19

How Patient-Generated Content Boosts Your Content Marketing Plan

Instead of publishing just a few of their quotes, add patients to your pool of content contributors so they can share their full story in their own words.
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