Ideas

Building great minds in healthcare marketing.

Nov19

How Google Trends Can Kickstart Your Content Marketing

Writing blogs, social media posts, and news releases…it’s all in the day of a healthcare marketer. And Google Trends is a valuable starting point to know what makes...
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Nov8

Using Data to Guide an Online Locations Strategy for Complex Healthcare Systems

December 12, 2018, 2 PM EST/11 AM PST
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Nov7

The Truth About Page Speed

Google’s “Speed Update” means the search engine now considers mobile page speed in its ranking algorithm. But you're probably asking, "How will this affect my...
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Nov6

What You Need to Know About the Impending Deadline for Hospital Pricing Transparency

Learn what's required for your hospital.
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Oct26

5 Ways to Enhance Your Healthcare Paid Search Campaigns

It’s important to be intentional with your paid search efforts. Before you design or launch your next campaign, check out these five tips.
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Oct24

How Negative Keywords Can Positively Impact Your ROI

Don’t waste your money on keywords that aren’t relevant to your campaign or healthcare organization.
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Oct22

Beyond Traffic: Measuring Healthcare Website Success

Proving your digital success comes from more than just an increase in site visitors.
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Sep14

Outperform Your Competition with Google Ads

Learn the secret to developing relevant digital advertising campaigns in this on-demand webinar.
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Sep10

Guidelines for Writing Healthcare Web Content

Follow these best practices to write website content that engages users and supports conversions that align with your business goals.
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Aug20

Web Writing for Healthcare in the 2020s

Learn evergreen and emerging recommendations for developing engaging, search-optimized content that appeals to users and drives conversions.
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Aug2

Questions to Ask Your Potential Website Implementer

Website implementations are significant investments. Don’t take a chance with an inexperienced partner.
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Jul30

Why Responding to Patient Reviews Matters to Your Brand

Most consumers expect responses to online reviews within days. Learn how your responsiveness to reviews can impact your brand experience.
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