Ideas

Building great minds in healthcare marketing.

Mar13

Promoting Your Urgent Care to Compete with Retail Healthcare

Many healthcare marketers are focusing on promoting urgent care – a service line that meets the needs of today’s convenience-seeking consumers and contends with new...
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Mar5

Improve Your Customer Experience with Patient Journey Analysis

Make it as easy as possible for your target audience to become and stay loyal customers, and you’ll reap rewards like improved conversions, retention, and...
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Feb21

Tie Your Content Marketing into Your Campaign Goals

Learn how to use the campaigns your team has planned in the coming year as a guide for your content marketing efforts.
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Feb19

Healthcare Marketers’ Best Frenemy: Google?

Search-engine results pages (SERPs) sometimes are a gateway to your website content. Other times, they’re a competitor.
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Feb18

Real Leaders, Real Redesigns: Advice for Taking a Strategic Approach to Your Next Redesign

March 27, 2019 2 PM EST / 11 AM PST
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Feb4

6 Tips to Build a Quick Editorial Calendar for Healthcare Content Marketing

Ready to commit to content marketing on a regular basis? Check out these six slick tricks to get started building an editorial calendar.
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Jan17

5 Ways to Kickstart Your Content Marketing

Learn how engaging a partner will help you jump-start your content marketing efforts.
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Jan16

Why Healthcare Systems Should Conduct Digital Competitive Analyses

Are your competitors creating effective online experiences? If you don’t know, conduct a formal analysis and find out.
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Dec10

Digital Marketing Trends to Watch in 2019

Learn how new healthcare marketing players and technology will change the digital landscape in 2019.
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Dec5

What Health Systems Should Focus on When it Comes to Voice Search

By 2020, half of all searches will be voice-led. Are you ready to be heard, or will you remain silent?
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Nov19

How Google Trends Can Kickstart Your Content Marketing

Writing blogs, social media posts, and news releases…it’s all in the day of a healthcare marketer. And Google Trends is a valuable starting point to know what makes...
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Nov8

Using Data to Guide an Online Locations Strategy for Complex Healthcare Systems

Learn to develop a location strategy that will improve your organization’s performance in local search.
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