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Ideas

Building great minds in healthcare marketing.

Feb25

6 Tools You Need For Content Marketing Success

Achieve your content marketing goals with the help of these resources that will take your efforts to the next level.
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Feb20

Pricing Transparency, Consumerism, and Healthcare Marketing

March 25, 2020 2 PM EST / 11 AM PST
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Feb19

How Patient-Generated Content Boosts Your Content Marketing Plan

Instead of publishing just a few of their quotes, add patients to your pool of content contributors so they can share their full story in their own words.
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Feb17

7 Ways to Supercharge Your Hiring Efforts With Content Marketing

Get the right hires interested and fill HR’s talent pipeline with the help of content marketing.
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Feb4

Tips for Reaching Different Demographics With Your Healthcare Content

Learn how to best market your health care organization to the audiences you want to target.
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Jan31

4 Ways to Highlight Access to Care on Your Website

Achieve goals like increasing patient volume and engagement by effectively promoting the ways patients can access care.
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Jan28

Strategies for Patient-Centered Content Marketing

Explore methods and tools that help you focus your resources and shape your content marketing to fit your organization and your audience.
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Jan23

Five Web Design Trends Healthcare Marketers Should Focus on in 2020 and Beyond

When it comes to design trends and your hospital’s website, what’s worth your attention? Here are five trends that will help you deliver a better user experience.
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Jan20

What Healthcare Marketers Need to Know about Pricing Transparency Changes

Learn what pricing transparency rules you need to be following, what needs to be on your website and other ways you could be improving transparency for health consumers....
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Jan16

Combine Your Website Content and Health Library for Maximum Results

Make the most of your health library investment using content strategy.
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Jan13

How to Write About Your Telemedicine Services On Your Website

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and...
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Dec18

5 Ways to Connect With Users in Your Forms

Understanding how to connect with real people who need your forms to complete a task is an important piece of your conversion funnel.
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