Ideas: Digital Marketing Ideas for Healthcare Organizations

Ideas

Building great minds in healthcare marketing.

Your Provider Directory and Search Fairness

Provider directories are as much art as science. With 84% of patients viewing digital solutions as the most effective way to search for a doctor, provider directories...

Main Site, Microsite, or Landing Page: Which Serves Your Goals Best?

When deciding how to represent parts of your organization online, consider the pros and cons of each option.

Write Powerful Provider Profiles

What’s a top task for your website visitors? If you’re like most healthcare organizations, it’s finding a physician.

Rethinking Passwords: Understanding Recent Security Changes

New password recommendations from the NIST take a new stance on complexity to strengthen security.

Healthcare SEO: From Schema.org to Open Graph and Beyond

Find out what you need to pay attention to when it comes to boosting SEO.

Local SEO Strategy for Healthcare Organizations

Join us on October 18, 2017, at 2 p.m. EDT / 11 a.m. PDT

Physician Marketing: Align Your Digital Strategy with Consumer Trends

Learn how current trends in healthcare and consumer behavior intersect and what it means for your digital marketing.

Domains for Healthcare: What Marketers Need to Know

The coveted .health domain is now available. Get yours now!

Updates About Google’s Mobile-First Index

Current digital trends change constantly. And SEO best practices—especially on Google—are no exception.

10-Point Checklist for Building an Exceptional Website

It’s important to periodically review your website and assess what’s working – and what’s not.

Content Marketing for Healthcare

Effective content marketing requires more than just blogging.

What You Need To Know About Content Marketing

As marketers, we’re familiar with the adage that “Content is king,” but the truth is, content is the whole royal court.