Ideas

Building great minds in healthcare marketing.

Aug2

Questions to Ask Your Potential Website Implementer

Website implementations are significant investments. Don’t take a chance with an inexperienced partner.
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Jul30

Why Responding to Patient Reviews Matters to Your Brand

Most consumers expect responses to online reviews within days. Learn how your responsiveness to reviews can impact your brand experience.
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Jul25

Case Study: How Avera Designed Modern Healthcare’s Website of the Year

August 22, 2018, 2 PM EDT/11 AM PDT
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Jul23

How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn proven tips for convincing your executive team it’s time for a new website or CMS.
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Jul12

Considering a Website Redesign?

Learn five things you should know before you talk to an agency or vendor.
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Jun21

10 Google Analytics Tools for Healthcare Marketers

Learn the top tools, features, and reports you should be using in Google Analytics (GA).
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Jun20

Use Google Analytics To Set Up Website Metrics That Really Matter

Learn which metrics savvy healthcare marketers track in Google Analytics.
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Jun14

How to Align Digital Goals with Organizational Goals

Follow these five tips to ensure your team’s work supports organizational initiatives and proves its value.
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Jun14

Content Marketing Hubs: How to Build Trust and Boost Traffic

Learn how to go from just investing in content marketing to getting real results.
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Jun13

5 Tips to Improve Your Physician Recruitment Efforts

Check out these examples and see first-hand why your website is the most important asset in your physician recruitment playbook.
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May30

How Healthcare Marketers Can Use Heatmaps, Scrollmaps, and Clickmaps

Get a first-person glimpse into how your users interact with your site with these useful mapping tools.
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May24

Using Web Analytics Tools to Improve Your Healthcare Website's User Experience

Changes in user behavior and expectations make it important to continually monitor your website so you can adapt with your audience.
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