Chat with us, powered by LiveChat

Ideas

Building great minds in healthcare marketing.

Jan23

Five Web Design Trends Healthcare Marketers Should Focus on in 2020 and Beyond

When it comes to design trends and your hospital’s website, what’s worth your attention? Here are five trends that will help you deliver a better user experience.
Read More
Jan20

What Healthcare Marketers Need to Know about Pricing Transparency Changes

Learn what pricing transparency rules you need to be following, what needs to be on your website and other ways you could be improving transparency for health consumers....
Read More
Jan16

Combine Your Website Content and Health Library for Maximum Results

Make the most of your health library investment using content strategy.
Read More
Jan13

How to Write About Your Telemedicine Services On Your Website

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and...
Read More
Dec18

5 Ways to Connect With Users in Your Forms

Understanding how to connect with real people who need your forms to complete a task is an important piece of your conversion funnel.
Read More
Dec17

Digital Marketing Trends to Watch in 2020

January 29, 2020 2 PM EST / 11 AM PST
Read More
Dec13

The Case for Mobile Menu User Experience

As smartphones and mobile devices continue to evolve, learn how healthcare marketers can ensure consumers are getting the best small-screen experience when it comes to...
Read More
Dec10

What Google’s BERT Algorithm Update Means for Healthcare Sites

Rise above the ups and downs of Google BERT Algorithm update with these tips.
Read More
Nov18

Best Practices in Form Design & User Experience

Online forms are the go-to lead generation tool for businesses of all sizes. Learn best practices in form design and user experience and combat the high abandonment...
Read More
Nov8

User Research Connects Healthcare Marketers with Real People

How well you understand your audiences can make or break your health organization’s next digital marketing effort.
Read More
Oct31

Best Practices For Rewriting Your Health System’s About Us Pages

Create a strategic About Us landing page that meets your website visitors’ needs by following these best practices.
Read More
Oct30

Data Visualization for Healthcare Marketers: A Picture is Worth 1,000 Words

Ninety percent of the information transmitted to the brain is visual. Is your data being remembered?
Read More