Building great minds in healthcare marketing.


Outperform Your Competition with Google Ads

October 24, 2018, 2 PM EDT/11 AM PDT
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Guidelines for Writing Healthcare Web Content

Follow these best practices to write website content that engages users and supports conversions that align with your business goals.
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Web Writing for Healthcare in the 2020s

Learn evergreen and emerging recommendations for developing engaging, search-optimized content that appeals to users and drives conversions.
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Questions to Ask Your Potential Website Implementer

Website implementations are significant investments. Don’t take a chance with an inexperienced partner.
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Why Responding to Patient Reviews Matters to Your Brand

Most consumers expect responses to online reviews within days. Learn how your responsiveness to reviews can impact your brand experience.
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Case Study: How Avera Designed Modern Healthcare’s Website of the Year

Take a behind-the-scenes look into how Avera developed its award-winning, user-centric web presence.
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How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn proven tips for convincing your executive team it’s time for a new website or CMS.
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Considering a Website Redesign?

Learn five things you should know before you talk to an agency or vendor.
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10 Google Analytics Tools for Healthcare Marketers

Learn the top tools, features, and reports you should be using in Google Analytics (GA).
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Use Google Analytics To Set Up Website Metrics That Really Matter

Learn which metrics savvy healthcare marketers track in Google Analytics.
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How to Align Digital Goals with Organizational Goals

Follow these five tips to ensure your team’s work supports organizational initiatives and proves its value.
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Content Marketing Hubs: How to Build Trust and Boost Traffic

Learn how to go from just investing in content marketing to getting real results.
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