Many healthcare marketers are focusing on promoting urgent care – a service line that meets the needs of today’s convenience-seeking consumers and contends with new...

Make it as easy as possible for your target audience to become and stay loyal customers, and you’ll reap rewards like improved conversions, retention, and...

Learn how to use the campaigns your team has planned in the coming year as a guide for your content marketing efforts.

Search-engine results pages (SERPs) sometimes are a gateway to your website content. Other times, they’re a competitor.

Ready to commit to content marketing on a regular basis? Check out these six slick tricks to get started building an editorial calendar.

Are your competitors creating effective online experiences? If you don’t know, conduct a formal analysis and find out.

By 2020, half of all searches will be voice-led. Are you ready to be heard, or will you remain silent?

Writing blogs, social media posts, and news releases…it’s all in the day of a healthcare marketer. And Google Trends is a valuable starting point to know what makes...