Ideas: Digital Marketing Ideas for Healthcare Organizations

Ideas

Building great minds in healthcare marketing.

Use Google Analytics To Set Up Website Metrics That Really Matter

Learn which metrics savvy healthcare marketers track in Google Analytics.

How to Align Digital Goals with Organizational Goals

Follow these five tips to ensure your team’s work supports organizational initiatives and proves its value.

Content Marketing Hubs: How to Build Trust and Boost Traffic

July 26, 2018, 2 PM EDT/11 AM PDT

5 Tips to Improve Your Physician Recruitment Efforts

Check out these examples and see first-hand why your website is the most important asset in your physician recruitment playbook.

How Healthcare Marketers Can Use Heatmaps, Scrollmaps, and Clickmaps

Get a first-person glimpse into how your users interact with your site with these useful mapping tools.

Using Web Analytics Tools to Improve Your Healthcare Website's User Experience

Changes in user behavior and expectations make it important to continually monitor your website so you can adapt with your audience.

Industry Trends from Geonetric’s 2018 Healthcare Digital Marketing Survey

Watch this webinar to learn what industry leaders are doing and how your organization compares.

How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn tried-and-proven tips for convincing your executive team it’s time for a new website or CMS.

Healthcare Digital Marketing Trends: Website Design & User Experience

From content management systems to CRM, see how your technology stack compares to the industry.

Healthcare Digital Marketing Trends: Teams

Wondering how other healthcare marketing teams are structured? Find out here.

Healthcare Digital Marketing Trends: Strategy

What are your top digital goals and how do they compare to your peers and competitors?

Healthcare Digital Marketing Trends: Budgets

Wondering how your digital budget stacks up to other hospitals? You’ve come to the right place.