Ideas

Building great minds in healthcare marketing.

Feb20

Four Keys to Creating a Winning SEO Strategy for Healthcare

March 21, 2018, 2 PM EDT/11 AM PDT
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Feb20

Tackle Your Next Redesign with Strategic Content Migration

Content is a beast that looms within every healthcare website redesign.
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Jan24

WordPress Survival Skills for the Healthcare Marketer

WordPress is the world’s most popular CMS, but is it the best fit for you?
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Jan16

How New Accessibility Requirements Will Impact Healthcare Websites

If accessibility isn’t one of your digital priorities, it should be. New requirements may have you rethinking your to-do list.
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Jan15

Creating an Editorial Calendar for Healthcare Marketers

An editorial calendar helps you keep track of your audience, topics, and schedule – all while ensuring you’re tying content back to organizational goals.
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Jan9

5 Things Healthcare Marketers Need to Know About Voice Search

If you’re tasked with figuring out how voice search impacts your hospital’s digital strategy, read on.
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Jan8

Physician Marketing: How to Promote Providers to Today’s Connected Health Consumers

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Dec7

What These Award-Winning Hospital Marketing Campaigns Have in Common

See why keyword research, eye-catching design, and engaging copy lead to successful hospital pay-per-click (PPC) campaigns.
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Dec6

Top Digital Marketing Trends to Watch in 2018

With 96 percent of users reaching for their smartphones for research (Google) and 41 percent of American adults using voice search on a daily basis (Forbes), there’s...
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Dec6

12 Award-Winning Medical Websites

These hospital websites, content marketing hubs, provider profiles, and blogs took home top honors at competitions both within and outside of the healthcare industry.
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Nov10

Planning a Redesign? Start With Content Strategy

A website redesign provides an opportunity to create content that answers users’ questions and makes it easy for them to take action to become your patients.
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Nov7

How Readable is Your Healthcare Content?

Learn how to make your healthcare content easy to read.
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