Ideas

Building great minds in healthcare marketing.

Apr16

Industry Insights from Geonetric’s 2019 Healthcare Digital Marketing Trends Survey

May 29, 2019 2 PM EST / 11 AM PST
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Apr15

Marketing Automation Buyer's Checklist

Looking to invest in marketing automation technology, but not sure where to start? This checklist will help!
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Apr3

3 Tips to Starting a Personalized Marketing Strategy for Healthcare

A personalized marketing strategy is critical in attracting new patients as well as retaining your existing patient base. Check out these three tips to start your...
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Mar26

Email vs. Marketing Automation: 5 Signs Your Healthcare Marketing Team is Ready for Marketing Automation

Learn how healthcare marketers can get more done with less using marketing automation.
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Mar26

5 Tips for Promoting Telemedicine the Right Way

Technology helps meet people in the middle and that’s why telemedicine is a growing force for patients and healthcare organizations alike.
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Mar25

4 Ways to Use Personas to Improve Your Healthcare Web Content

Discover how digital marketing teams can use personas to focus and build web content that aligns around consumer needs.
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Mar13

Promoting Your Urgent Care to Compete with Retail Healthcare

Many healthcare marketers are focusing on promoting urgent care – a service line that meets the needs of today’s convenience-seeking consumers and contends with new...
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Mar5

Improve Your Customer Experience with Patient Journey Analysis

Make it as easy as possible for your target audience to become and stay loyal customers, and you’ll reap rewards like improved conversions, retention, and...
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Feb21

Tie Your Content Marketing into Your Campaign Goals

Learn how to use the campaigns your team has planned in the coming year as a guide for your content marketing efforts.
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Feb19

Healthcare Marketers’ Best Frenemy: Google?

Search-engine results pages (SERPs) sometimes are a gateway to your website content. Other times, they’re a competitor.
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Feb18

Real Leaders, Real Redesigns: Advice for Taking a Strategic Approach to Your Next Redesign

Get proven guidance from healthcare marketing leaders that will make your next redesign a success.
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Feb4

6 Tips to Build a Quick Editorial Calendar for Healthcare Content Marketing

Ready to commit to content marketing on a regular basis? Check out these six slick tricks to get started building an editorial calendar.
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