Ideas: Digital Marketing Ideas for Healthcare Organizations

Ideas

Building great minds in healthcare marketing.

Redesign Roundtable: Learn Healthcare Website Redesign Tips from Marketing Leaders

Join us Wednesday, November 15, 2017 at 2 p.m. EST / 11 a.m. PST.

Power Up Your Locations Content

Maintaining and optimizing content for your system’s location profiles is key to competing in search and meeting user needs.

Understanding Schema.org

It's still important to think about gaining visibility on search results pages.

How Healthcare Organizations Can Prove the Value of Social Media

Follow these five steps and prove to the C-suite it’s worth the investment.

Your Provider Directory and Search Fairness

With 84% of patients viewing digital solutions as the most effective way to search for a doctor, provider directories are critical functionality.

Main Site, Microsite, or Landing Page: Which Serves Your Goals Best?

When deciding how to represent parts of your organization online, consider the pros and cons of each option.

Write Powerful Provider Profiles

What’s a top task for your website visitors? If you’re like most healthcare organizations, it’s finding a physician.

Rethinking Passwords: Understanding Recent Security Changes

New password recommendations from the NIST take a new stance on complexity to strengthen security.

Healthcare SEO: From Schema.org to Open Graph and Beyond

Find out what you need to pay attention to when it comes to boosting SEO.

Local SEO Strategy for Healthcare Organizations

It’s more important than ever to ensure patients in your area find you online.

Physician Marketing: Align Your Digital Strategy with Consumer Trends

Learn how current trends in healthcare and consumer behavior intersect and what it means for your digital marketing.

Domains for Healthcare: What Marketers Need to Know

The coveted .health domain is now available. Get yours now!