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Building great minds in healthcare marketing.


Five Web Design Trends Healthcare Marketers Should Focus on in 2020 and Beyond

When it comes to design trends and your hospital’s website, what’s worth your attention? Here are five trends that will help you deliver a better user experience.
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What Healthcare Marketers Need to Know about Pricing Transparency Changes

Learn what pricing transparency rules you need to be following, what needs to be on your website and other ways you could be improving transparency for health consumers....
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Combine Your Website Content and Health Library for Maximum Results

Make the most of your health library investment using content strategy.
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How to Write About Your Telemedicine Services On Your Website

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and...
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5 Ways to Connect With Users in Your Forms

Understanding how to connect with real people who need your forms to complete a task is an important piece of your conversion funnel.
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Digital Marketing Trends to Watch in 2020

January 29, 2020 2 PM EST / 11 AM PST
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The Case for Mobile Menu User Experience

As smartphones and mobile devices continue to evolve, learn how healthcare marketers can ensure consumers are getting the best small-screen experience when it comes to...
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What Google’s BERT Algorithm Update Means for Healthcare Sites

Rise above the ups and downs of Google BERT Algorithm update with these tips.
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Best Practices in Form Design & User Experience

Online forms are the go-to lead generation tool for businesses of all sizes. Learn best practices in form design and user experience and combat the high abandonment...
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User Research Connects Healthcare Marketers with Real People

How well you understand your audiences can make or break your health organization’s next digital marketing effort.
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Best Practices For Rewriting Your Health System’s About Us Pages

Create a strategic About Us landing page that meets your website visitors’ needs by following these best practices.
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Data Visualization for Healthcare Marketers: A Picture is Worth 1,000 Words

Ninety percent of the information transmitted to the brain is visual. Is your data being remembered?
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