Building great minds in healthcare marketing.
Planning a Redesign? Start With Content Strategy
A website redesign provides an opportunity to create content that answers users’ questions and makes it easy for them to take action to become your patients.Read More
How Readable is Your Healthcare Content?
Learn how to make your healthcare content easy to read.Read More
Healthcare Intranet Best Practices: A Case Study with Henry Mayo Newhall Hospital
Join us Wednesday, December 20, 2017 at 2 p.m. EST / 11 a.m. PST.Read More
Redesign Roundtable: Learn Healthcare Website Redesign Tips from Marketing Leaders
Most healthcare organizations overhaul their websites every three-to-four years.Read More
Power Up Your Locations Content
Maintaining and optimizing content for your system’s location profiles is key to competing in search and meeting user needs.Read More
It's still important to think about gaining visibility on search results pages.Read More
How Healthcare Organizations Can Prove the Value of Social Media
Follow these five steps and prove to the C-suite it’s worth the investment.Read More
Your Provider Directory and Search Fairness
With 84% of patients viewing digital solutions as the most effective way to search for a doctor, provider directories are critical functionality.Read More
Main Site, Microsite, or Landing Page: Which Serves Your Goals Best?
When deciding how to represent parts of your organization online, consider the pros and cons of each option.Read More
Write Powerful Provider Profiles
What’s a top task for your website visitors? If you’re like most healthcare organizations, it’s finding a physician.Read More
Rethinking Passwords: Understanding Recent Security Changes
New password recommendations from the NIST take a new stance on complexity to strengthen security.Read More