Ideas

Building great minds in healthcare marketing.

Apr27

10 Must-have CMS Features for Healthcare Organizations

Proprietary. Off-the-shelf. Open-source. Healthcare marketers have a lot of content management system (CMS) options.
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Apr26

Healthcare Web Writing in a Post-Pandemic World

Well-written content that answers user questions and helps them complete tasks is essential to a successful digital strategy.
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Apr23

Why Healthcare Organizations Choose Sitecore

Learn why health systems are switching to Sitecore CMS to help them deliver optimized digital experiences that align with patient journeys.
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Mar31

Individual Doctor Websites and Your Health System Marketing Strategy

Healthcare marketers work hard to strategically promote the depth of an entire system. What happens when a doctor wants their own individual site?
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Mar26

Healthcare Websites and Keyboard Interface Accessibility

As you work to ensure your site is inclusive, you may wonder if your website needs to still work with a physical keyboard on mobile. Yes – and here’s why.
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Mar23

Redesign Roundtable: Tips from Healthcare Marketing Leaders

Whether you’re changing platforms, updating the design, or adding new functionality, regularly enhancing your online presence to deliver an exceptional user experience...
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Mar22

35 Award-Winning Medical Websites

These hospital websites, content marketing hubs, provider profiles, and blogs took home top honors at competitions both within and outside of the healthcare industry.
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Mar19

How Apple’s iOS 14 Update Impacts Digital Marketing

Apple’s data sharing changed from opt-out to opt-in and data has shifted dramatically because of it.
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Mar17

10 Questions to Ask Your Potential Digital Advertising Agency

In healthcare, digital advertising is the top area leading organizations plan to invest in and the top area most likely to be outsourced. How do you find the right...
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Mar9

4 Tips to Take the Headache Out of a Web CMS Change

Have a CMS change in your future? Follow these four tips for a smooth transition.
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Mar2

3 Content Marketing Ideas to Mark COVID-19’s One Year Anniversary

On March 11, 2020, COVID-19 officially became a pandemic. How do you plan to mark the one year milestone with your community?
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Mar1

Answering Questions About Life After the COVID-19 Vaccine

Get ready for the next phase of COVID-19 communications.
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