Ideas

Building great minds in healthcare marketing.

Jul12

Considering a Website Redesign?

Learn five things you should know before you talk to an agency or vendor.
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Jun21

10 Google Analytics Tools for Healthcare Marketers

Learn the top tools, features, and reports you should be using in Google Analytics (GA).
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Jun20

Use Google Analytics To Set Up Website Metrics That Really Matter

Learn which metrics savvy healthcare marketers track in Google Analytics.
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Jun14

How to Align Digital Goals with Organizational Goals

Follow these five tips to ensure your team’s work supports organizational initiatives and proves its value.
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Jun14

Content Marketing Hubs: How to Build Trust and Boost Traffic

July 26, 2018, 2 PM EDT/11 AM PDT
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Jun13

5 Tips to Improve Your Physician Recruitment Efforts

Check out these examples and see first-hand why your website is the most important asset in your physician recruitment playbook.
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May30

How Healthcare Marketers Can Use Heatmaps, Scrollmaps, and Clickmaps

Get a first-person glimpse into how your users interact with your site with these useful mapping tools.
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May24

Using Web Analytics Tools to Improve Your Healthcare Website's User Experience

Changes in user behavior and expectations make it important to continually monitor your website so you can adapt with your audience.
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May23

Industry Trends from Geonetric’s 2018 Healthcare Digital Marketing Survey

Watch this webinar to learn what industry leaders are doing and how your organization compares.
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May16

How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn tried-and-proven tips for convincing your executive team it’s time for a new website or CMS.
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May14

Healthcare Digital Marketing Trends: Website Design & User Experience

From content management systems to CRM, see how your technology stack compares to the industry.
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May14

Healthcare Digital Marketing Trends: Teams

Wondering how other healthcare marketing teams are structured? Find out here.
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