Ideas

Building great minds in healthcare marketing.

Jun3

Accelerating Your Digital Transformation

Wednesday, June 24, 2020 2:00 p.m. ET / 11:00 a.m. PT
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May28

Evaluating Your Healthcare Content Marketing Maturity

Whether you’re new to content marketing or you’re ready to take your content marketing efforts to the next level, using a maturity model is a great way to identify...
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May27

Connect with Maternity Patients Concerned About the Coronavirus

Learn how to communicate information that moms-to-be want to know during COVID-19 to help them feel comfortable getting care from your organization.
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May21

5 Tips for Email Messaging in Post-Pandemic Care

As people across the country find their way back into the world after months of isolation during the COVID-19 pandemic, healthcare marketers are in a unique position to...
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May18

Healthcare Marketing During an Economic Downturn

Is your hospital or health system’s marketing strategy ready for the new national economic landscape?
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May15

Lessening the Fears of Patients Who Need Essential Treatments During COVID-19

Find out what information patients who need lifesaving treatments and therapies at your organization want to hear to make them feel safe during COVID-19.
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May13

Preparing for the Post-pandemic Rebound

Now is the time to begin planning for a coordinated and safe transition back to marketing service lines.
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May7

Bringing Patients Back to the Doctor’s Office After COVID-19

After putting out fires during COVID-19 crisis communications, your healthcare organization is ready to get back to normal — or something resembling it.
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May7

Introducing the “New Normal” at Your Hospital

As your organization transitions back to offering care that’s as close to normal as possible, consider these important factors for the best patient and visitor...
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Apr30

2019 Healthcare Digital Marketing Trends Survey: Academic Medical Center Edition

For nine years, our Healthcare Digital Marketing Trends Survey has provided insight and guidance to healthcare marketers across the country.
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Apr29

COVID-19 Editorial Style Guide

Improve the clarity, consistency, and readability of your COVID-19 communications.
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Apr29

Ready to Rebound: Next Steps for Healthcare Marketers

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