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Thought leadership, meet inbox
What Healthcare Needs to Know About the Meta Pixel Collecting Patient Data
Is your health system impacted by the Meta pixel’s invasive tracking practices? Find out what it is, how it risks sensitive data and what to do about it to protect your patients.
Creating a Patient-Centered Online Appointment Scheduling Experience
A well-designed appointment scheduling system built from a user-centered design process guarantees great, consumer-first experiences that drive business success.
UX Audit Paves Path for Redesign
Colorado medical center creates a competitive advantage with actionable online experiences that drive user engagement and conversions to acquire more patients.
University Health Partners with Geonetric to Develop DXP Strategy
Download this case study and learn how University Health leveraged DXP upgrade to launch a digital presence that improved user experience.
What Healthcare Marketers Need to Know about Google Analytics 4
Google Analytics 4 is coming – are you ready? Find out what the impact will be for healthcare websites.
Building a User-Centered Intranet Through Stakeholder Input and Content Strategy
Health system reinvents digital employee communications to deliver access to critical information and engaging content for their 20,000 employees spread across 37 hospitals.
Listen to Your Audience
The cornerstone of good content strategy? Seeking out and listening to the people you’re trying to reach. Build your best healthcare content strategy by getting to know your target users.
Office Hours
Healthcare Digital Marketing Trends for 2022
Join Geonetric Chief Strategy Officer Ben Dillon and get answers to some of your top questions from the results of the 2021 Healthcare Digital Marketing Trends survey. Learn what’s happening to the redesign cycle across the industry and what shifts in the top rankings got us talking!
Webinars
View All WebinarsAvoiding the Data Drop-off: Achieving Meaningful Measurement in Healthcare
Measuring marketing performance can be difficult.
Time for a New Web Partner: Planning for Change
Learn how to know if it's time to change platform and vendors, and ensure the process is a success at launch and beyond!
Redesign Roundtable: When Should Your Organization Consider a Full Site Redesign?
Learn key performance triggers and signs to look for when considering a new site design and user experience.
