What do patients and visitors expect when they visit your location profile?

One of the quickest ways to improve the accessibility of your hospital website is to enhance your alternative text. Learn what alt text is exactly and how to write it in...

If you’re curious what an automated tool would say about your hospital website, here’s a list of the most commonly reported issues and why they matter to your users....

There’s more than one way to tackle service line content for the web. See four examples of how healthcare systems across the country showcase services online.

Whether you’re part of a large marketing team or you’re a team of one, healthcare-specific web writing training can help ensure your digital communications deliver...

Learn what 270 of your fellow marketers said are the most significant barriers impacting their healthcare organizations’ digital marketing efforts.

Learn why it takes tools plus the human touch to effectively evaluate your hospital website’s accessibility.

Proprietary. Off-the-shelf. Open-source. Healthcare marketers have a lot of content management system (CMS) options. The key to success is choosing one that offers these...

Caregivers play an important role in the patient journey. Engage them with meaningful content that helps them make decisions.

You’ve worked too hard on your hospital website for it not to rank in search. Find out what’s holding you back.