The typical landing page has two goals: To attract and retain traffic and drive users to a specific goal or action.

A personalized marketing strategy is critical in attracting new patients as well as retaining your existing patient base. Check out these three tips to start your...

Technology helps meet people in the middle and that’s why telemedicine is a growing force for patients and healthcare organizations alike.

Discover how digital marketing teams can use personas to focus and build web content that aligns around consumer needs.

Urgent care is a service line that meets the needs of today’s convenience-seeking consumers and contends with new rivals.

Make it as easy as possible for your target audience to become and stay loyal customers, and you’ll reap rewards like improved conversions, retention, and...

Learn how to use the campaigns your team has planned in the coming year as a guide for your content marketing efforts.

Search-engine results pages (SERPs) sometimes are a gateway to your website content. Other times, they’re a competitor.