Building great minds in healthcare marketing.


How to Optimize the Metadata on Your Healthcare Website

Follow these five steps and start optimizing your site’s metadata.
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How to Align Digital and Organizational Goals in Healthcare Marketing

Do you ever wonder if your work is actually moving your hospital forward? Learn how to tie digital goals to organizational goals and create value.
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WordPress Survival Skills for Healthcare Marketers

Learn six essential tips for using WordPress in the healthcare landscape.
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Three Physician SEO Tactics to Boost Your Providers' Rankings

Your organization’s goals are probably to promote physicians and gain new patients. And today that means being listed on search engine results pages.
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Writing for SEO: 6 Tips to Improve Your Healthcare Content

Learn how to optimize your webpage content for search engines and increase your rankings.
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Choose the Right Healthcare Provider Directory Software

Learn seven features you should look for in your next directory.
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Online Ratings for Healthcare Providers: From Early Adopter to Mainstream Marketing Strategy

If you're not one of the 60% of organizations that have added ratings and reviews, it's time.
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Four Keys to Creating a Winning SEO Strategy for Healthcare

March 21, 2018, 2 PM EDT/11 AM PDT
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Tackle Your Next Redesign with Strategic Content Migration

Content is a beast that looms within every healthcare website redesign.
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WordPress Survival Skills for the Healthcare Marketer

WordPress is the world’s most popular CMS, but is it the best fit for you?
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How New Accessibility Requirements Will Impact Healthcare Websites

If accessibility isn’t one of your digital priorities, it should be. New requirements may have you rethinking your to-do list.
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Creating an Editorial Calendar for Healthcare Marketers

An editorial calendar helps you keep track of your audience, topics, and schedule – all while ensuring you’re tying content back to organizational goals.
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