Ideas

Building great minds in healthcare marketing.

Sep21

Your Provider Directory and Search Fairness

Provider directories are as much art as science. With 84% of patients viewing digital solutions as the most effective way to search for a doctor, provider directories...
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Sep13

Main Site, Microsite, or Landing Page: Which Serves Your Goals Best?

When deciding how to represent parts of your organization online, consider the pros and cons of each option.
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Sep6

Write Powerful Provider Profiles

What’s a top task for your website visitors? If you’re like most healthcare organizations, it’s finding a physician.
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Aug30

Rethinking Passwords: Understanding Recent Security Changes

New password recommendations from the NIST take a new stance on complexity to strengthen security.
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Aug23

Healthcare SEO: From Schema.org to Open Graph and Beyond

Find out what you need to pay attention to when it comes to boosting SEO.
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Aug22

Local SEO Strategy for Healthcare Organizations

Join us on October 18, 2017, at 2 p.m. EDT / 11 a.m. PDT
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Aug22

Physician Marketing: Align Your Digital Strategy with Consumer Trends

Learn how current trends in healthcare and consumer behavior intersect and what it means for your digital marketing.
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Aug21

Domains for Healthcare: What Marketers Need to Know

The coveted .health domain is now available. Get yours now!
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Aug1

Updates About Google’s Mobile-First Index

Current digital trends change constantly. And SEO best practices—especially on Google—are no exception.
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Jul18

10-Point Checklist for Building an Exceptional Website

It’s important to periodically review your website and assess what’s working – and what’s not.
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Jul7

Content Marketing for Healthcare

Effective content marketing requires more than just blogging.
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Jun22

What You Need To Know About Content Marketing

As marketers, we’re familiar with the adage that “Content is king,” but the truth is, content is the whole royal court.
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