Ideas: Digital Marketing Ideas for Healthcare Organizations

Ideas

Building great minds in healthcare marketing.

Selecting a Healthcare Intranet Platform: A Guide for Marketing & I.T.

Learn about the needs of the two major players who should be involved in the buying decision for a new intranet platform.

Winning at the Web: Roundtable Discussion with Modern Healthcare’s ‘Website of Year’ Winners

November 20, 2020 2 PM EDT / 11 AM PDT

The State of ROI in Healthcare Digital Marketing

Return on investment (ROI) is always a top goal. Does the average healthcare marketing team achieve it? If not, what’s in the way?

Should My Website and Intranet Look Alike?

What works for your patients and community should work for your employees, right? Not necessarily.

Healthcare Intranet Design Trends for the 2020s

Gone are the days of intranets being digital filing cabinets. As our world gets more app-based, how can healthcare intranets keep up?

Plan an Engaging Intranet for the 2020s and Beyond

If this year has taught us anything, it’s that your employees need a single place to get up-to-date, trusted information.

Why Content Strategy Matters in Your Healthcare Intranet

Content strategy is important for every site – that includes your intranet. Learn why it’s the key to true user adoption and loyalty.

Insights & Trends from Geonetric’s 2020 Healthcare Digital Marketing Trends Survey

2020 has been a year like no other in modern healthcare marketing.

How to Use Your Intranet for Employee Empathy & Communication

Checking in with your employees — especially in the quagmire of a pandemic — is an effective way to use your intranet to increase engagement and open doors to...

6 Steps to Choose the Right Healthcare Intranet Partner

Learn the steps to take to put your team on the path to find the perfect partner for your upcoming intranet project.

4 Signs You Need Content Development

When’s the last time you thought about how your web content is doing?

Provider Directories and Access to Care

Before COVID-19, healthcare consumers were already demonstrating their preference for using digital to select and engage with providers.