Ideas

Building great minds in healthcare marketing.

Jun14

Caregivers: A Healthcare Marketer’s Missed Audience

Caregivers play an important role in the patient journey. Engage them with meaningful content that helps them make decisions.
Read More
Jun7

5 Reasons Your Healthcare Site Isn’t Ranking In Search

You’ve worked too hard on your hospital website for it not to rank in search. Find out what’s holding you back.
Read More
May31

Trends in Healthcare AI Marketers Should Know

Technology giants are disrupting healthcare in new ways. From chatbots to voice assistants, they’re reshaping the paths that patients use to reach the healthcare...
Read More
May28

Staffing Outlook for Healthcare Digital Marketing Teams

New survey results predict staffing outlook and areas of investment for 2019.
Read More
May23

Ask the Experts: Get Answers to Your Top Healthcare SEO Questions

June 26, 2019 2 PM EST / 11 AM PST
Read More
May2

Build Stellar Landing Pages That Convert

The typical landing page has two goals: To attract and retain traffic and drive users to a specific goal or action.
Read More
Apr16

Industry Insights from Geonetric’s 2019 Healthcare Digital Marketing Trends Survey

The results are in from the largest, most comprehensive digital marketing trends survey in healthcare. What will you learn?
Read More
Apr15

Marketing Automation Buyer's Checklist

Looking to invest in marketing automation technology, but not sure where to start? This checklist will help!
Read More
Apr3

3 Tips to Starting a Personalized Marketing Strategy for Healthcare

A personalized marketing strategy is critical in attracting new patients as well as retaining your existing patient base. Check out these three tips to start your...
Read More
Mar26

Email vs. Marketing Automation: 5 Signs Your Healthcare Marketing Team is Ready for Marketing Automation

Learn how to get more done with less using marketing automation.
Read More
Mar26

5 Tips for Promoting Telemedicine the Right Way

Technology helps meet people in the middle and that’s why telemedicine is a growing force for patients and healthcare organizations alike.
Read More
Mar25

4 Ways to Use Personas to Improve Your Healthcare Web Content

Discover how digital marketing teams can use personas to focus and build web content that aligns around consumer needs.
Read More