Building great minds in healthcare marketing.


6 Tips to Build a Quick Editorial Calendar for Healthcare Content Marketing

Ready to commit to content marketing on a regular basis? Check out these six slick tricks to get started building an editorial calendar.
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5 Ways to Kickstart Your Content Marketing

February 20, 2019 2 PM EST / 11 AM PST
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Why Healthcare Systems Should Conduct Digital Competitive Analyses

Are your competitors creating effective online experiences? If you don’t know, conduct a formal analysis and find out.
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Digital Marketing Trends to Watch in 2019

Learn how new healthcare marketing players and technology will change the digital landscape in 2019.
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What Health Systems Should Focus on When it Comes to Voice Search

By 2020, half of all searches will be voice-led. Are you ready to be heard, or will you remain silent?
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How Google Trends Can Kickstart Your Content Marketing

Writing blogs, social media posts, and news releases…it’s all in the day of a healthcare marketer. And Google Trends is a valuable starting point to know what makes...
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Using Data to Guide an Online Locations Strategy for Complex Healthcare Systems

Learn to develop a location strategy that will improve your organization’s performance in local search.
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The Truth About Page Speed

Google’s “Speed Update” means the search engine now considers mobile page speed in its ranking algorithm. But you're probably asking, "How will this affect my...
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What You Need to Know About the Impending Deadline for Hospital Pricing Transparency

Learn what's required for your hospital.
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5 Ways to Enhance Your Healthcare Paid Search Campaigns

It’s important to be intentional with your paid search efforts. Before you design or launch your next campaign, check out these five tips.
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How Negative Keywords Can Positively Impact Your ROI

Don’t waste your money on keywords that aren’t relevant to your campaign or healthcare organization.
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Beyond Traffic: Measuring Healthcare Website Success

Proving your digital success comes from more than just an increase in site visitors.
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