Content Marketing

Use content to connect your community with your healthcare brand.

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You know content marketing is an important part of your digital strategy. But with so many competing priorities on your plate, it’s hard to find the time, energy, and resources. You need a partner who speaks the language of successful content marketing and understands the unique challenges you face as a healthcare marketer. Geonetric is the perfect fit.

Content Marketing (noun; a practice): A strategic marketing approach focused on creating and sharing valuable, relevant, and consistent digital content that doesn’t explicitly promote a brand, but is intended to stimulate the interest of a clearly defined audience in its products or services.

Your Partner Through Every Stage of Content Marketing

Maybe you need help getting started. Or maybe you have an established strategy, but need support to keep up with the ongoing demand for content. Or maybe you need guidance on tracking, measuring, and improving on your content marketing.

Whatever your need, Geonetric’s experts can act as an extension of your team at every stage of content marketing:

  • Research and insights — Gain a deeper understanding of your target audiences through keyword research, persona development, and more
  • Content marketing strategy — Establish your content marketing goals, approach, process, style, editorial calendar, and more
  • Content development — Generate content that engages consumers, supports your goals, and is optimized for search
  • Publishing and distribution — Share your content marketing stories through content marketing hubs, email, social media and other avenues
  • Analysis and optimization — Review the performance of your content, analyze the results, and iterate for greater success moving forward
  • Training and workshops — Partner with a content expert at Geonetric to build custom tools or grow your skills

Content Marketing for Healthcare

Leading healthcare organizations are rethinking their content marketing strategy to go beyond blogging and produce tangible results.

Download this second edition ebook created specifically for healthcare marketers that want to use content marketing to share expertise, nurture relationships, and build trust with current and future patients. You’ll:

  • Learn how to build an effective content marketing strategy
  • Explore ways to better understand your target audience
  • Get tips on developing engaging content
  • See inspiring examples
  • And more

Get Your Copy

May23
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Shifting From Healthcare Marketing to Storytelling

While marketing is a critical task for every health system, storytelling creates opportunities to reach new audiences, including those who aren't yet ready to convert.
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May21
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2024 Healthcare Digital Marketing Trends Survey

Healthcare organizations continue to feel the effects of the pandemic on their marketing efforts — while HIPAA guidance and artificial intelligence present new hurdles to...
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Apr25
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5 Top Trends in Healthcare Content Marketing in 2024

Learn what content marketing trends you can expect to encounter as we continue through 2024.
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Oct25
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Healing with Humor: The Power of Laughter in Healthcare Marketing

Try to think of the last advertisement you enjoyed seeing. If you can, chances are, it made you chuckle. That’s no coincidence.
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Oct23
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6 New Preventive Care Guidelines to Share With Patients

Some pandemic-era changes to preventive care guidelines might have escaped your audiences’ notice. It’s time to catch them up.
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Jul27
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5 Tips for Writing Headlines that Convert

You spend a ton of time perfecting your blogs and content marketing articles – are your headlines helping you turn readership into ROI?
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Jul26
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7 Healthcare Content Marketing Hubs We Love

Get some inspiration for your content marketing hub by checking out a few of our favorites!
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Jun29
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Behind the Scenes of Successful Healthcare Content Marketing

Learn how to develop and share healthcare blog articles that attract clicks and further your organizational goals.
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Mar2
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3 Content Marketing Ideas to Mark COVID-19’s One Year Anniversary

On March 11, 2020, COVID-19 officially became a pandemic. How do you plan to mark the one year milestone with your community?
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