Use content to connect your community with your healthcare brand.
When it comes down to it, content is everything. So it’s not surprising that survey after survey reports healthcare organizations are investing more money and resources into content marketing initiatives. But getting a return on those investments is proving elusive for many healthcare marketers. That’s why leading healthcare organizations are turning to Geonetric to help them develop a content marketing framework that goes beyond blogging and produces sustainable results.
Content marketers with deep writing, strategy, and design expertise.
When done well, content marketing not only engages and converts your target audiences, but it also helps search engine rankings, fuels social media engagement, and compliments paid digital advertising efforts.
Our team provides the tools and framework to get you on the path to improving your content marketing efforts and tracking your success. Our experience developing innovative content marketing strategies in the healthcare industry will help your team:
- Measure the value of your current content and provide recommendations to improve engagement and readability (we can train your writing team, or take care of the content development process for you)
- Design and implement online content marketing hubs that share content in engaging ways, provide an exceptional user experience, and address many of the top SEO ranking factors
- Incorporate connections to products and services through your content in subtle but effective ways that lead to conversions
- Ensure your content marketing efforts align with your SEO priorities and other digital advertising initiatives
- Develop editorial calendars that are useful and sustainable for the long-term
The right content marketing approach delivers real results
Content marketing isn’t a short-term play. It requires a thoughtful approach based on nurturing your target audience with educational and helpful information. But when done strategically, it’s an extremely effective way to connect people with your brand and enjoy unprecedented SEO benefits.
Content Marketing for Healthcare
Leading healthcare organizations are rethinking their content marketing strategies to go beyond blogging and produce tangible results.
Download this updated, second edition designed specifically for healthcare marketers who want to learn how to develop a content marketing framework that attracts a clearly-defined audience and drives action. You’ll learn the basics of content marketing, see some great examples of content marketing hubs, and learn new ways to ensure the time and resources you put into content marketing pay off.
Hospital Blog Transitions to Lifestyle Site Focused on Health, Wellness, and Patient Stories
Community hospital launches lifestyle site and moves from blogging to creating a true online health hub.
Content Marketing Hub Connects with Community
An investment in content marketing increases enewsletter sign-ups for a health system.
As marketers, we’re familiar with the adage that “Content is king,” but the truth is, content is the whole royal court.
Learn how to develop a content marketing framework that attracts a clearly-defined audience and drives action.
Learn about trends that might be worth your time and money.
Everyone knows that content is king (excuse the cliché!) but not everyone knows how to actually produce valuable content.
Most of you already know how to do content marketing. It isn’t new to healthcare. Here are some tips to translate offline content for your online audiences.