Use content to connect your community with your healthcare brand.
You know content marketing is an important part of your digital strategy. But with so many competing priorities on your plate, it’s hard to find the time, energy, and resources. You need a partner who speaks the language of successful content marketing and understands the unique challenges you face as a healthcare marketer. Geonetric is the perfect fit.
Content Marketing (noun; a practice): A strategic marketing approach focused on creating and sharing valuable, relevant, and consistent digital content that doesn’t explicitly promote a brand, but is intended to stimulate the interest of a clearly defined audience in its products or services.
Your Partner Through Every Stage of Content Marketing
Maybe you need help getting started. Or maybe you have an established strategy, but need support to keep up with the ongoing demand for content. Or maybe you need guidance on tracking, measuring, and improving on your content marketing.
Whatever your need, Geonetric’s experts can act as an extension of your team at every stage of content marketing:
- Research and insights — Gain a deeper understanding of your target audiences through keyword research, persona development, and more
- Content marketing strategy — Establish your content marketing goals, approach, process, style, editorial calendar, and more
- Content development — Generate content that engages consumers, supports your goals, and is optimized for search
- Publishing and distribution — Share your content marketing stories through content marketing hubs, email, social media and other avenues
- Analysis and optimization — Review the performance of your content, analyze the results, and iterate for greater success moving forward
- Training and workshops — Partner with a content expert at Geonetric to build custom tools or grow your skills
Content Marketing for Healthcare
Leading healthcare organizations are rethinking their content marketing strategy to go beyond blogging and produce tangible results.
Download this second edition ebook created specifically for healthcare marketers that want to use content marketing to share expertise, nurture relationships, and build trust with current and future patients. You’ll:
- Learn how to build an effective content marketing strategy
- Explore ways to better understand your target audience
- Get tips on developing engaging content
- See inspiring examples
- And more
Integrated Content Marketing Hub Connects and Engages
This Chicago-area hospital moved its separate blog into a new, integrated content marketing hub on its redesigned site and invested in content that advances community wellness.
Investment in Content Marketing Helps Community Live Well
Moving from a WordPress blog to an integrated online content marketing hub helps this East Coast health system engage their community and enhance digital efforts.
Digital Employee Communication Tool Delivers Inspiration, Engagement
New England health system applies proven content marketing and storytelling techniques to an internal employee communication tool, engaging staff when they needed it the most.
Hospital Blog Transitions to Lifestyle Site Focused on Health, Wellness, and Patient Stories
Community hospital launches lifestyle site and moves from blogging to creating a true online health hub.
Investing in Strategy Ensures Redesign Delivers Value to Consumers and Health System
Goal setting, usability testing, user-behavior data analysis and in-depth content strategy pay off as Cape Cod Healthcare reaps the rewards of taking a strategic approach to their redesign.
Strategies for Patient-Centered Content Marketing
Explore methods and tools that help you focus your resources and shape your content marketing to fit your organization and your audience.
Email vs. Marketing Automation: 5 Signs Your Healthcare Marketing Team is Ready for Marketing Automation
Learn how to get more done with less using marketing automation.
5 Ways to Kickstart Your Content Marketing
Learn how engaging a partner will help you jump-start your content marketing efforts.
Content Marketing Hubs: How to Build Trust and Boost Traffic
Learn how to go from just investing in content marketing to getting real results.
Content Marketing for Healthcare
Effective content marketing requires more than just blogging.