Webinar

Content Marketing Hubs: How to Build Trust and Boost Traffic

According to research, 69% of healthcare organizations report using content marketing but only 28 percent of those marketers feel their efforts are “very effective.” So how do you develop a content marketing framework that goes beyond blogging and produces sustainable results?

Learn how to make your investments pay dividends. From content strategy and design to SEO and editorial calendars, this webinar will answer your top content marketing questions, share real-life examples of organizations that are doing content marketing well, and put you on a path to developing effective online hubs that build trust in your brand and attract new patients.

Watch this free webinar and learn how to:

  • Understand the options available for content marketing hubs and how which platform you build on can impact your success.
  • Integrate your content marketing investment across your site to increase engagement with providers and services.
  • Design and implement online content marketing hubs that share content in engaging ways, provide an exceptional user experience, and address many of the top SEO ranking factors.
  • Leverage and iterate on content marketing investments other healthcare marketing teams are doing.

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Presenter

Ben Dillon

Chief Strategy Officer

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.