Healthcare Marketing eBooks & White Papers

Need to brush up on writing for the web best practices? Or learn new tricks to promote your physicians? You’ve come to the right place. Covering everything from SEO trends and content strategy recommendations to CMS selection tips and intranet best practices, these eBooks and white papers will help you find success with all of your digital initiatives.

Selecting a Healthcare Intranet Platform: A Guide for Marketing & I.T.

Selecting a Healthcare Intranet Platform: A Guide for Marketing & I.T.

Learn about the needs of the two major players who should be involved in the buying decision for a new intranet platform.
6 Steps to Choose the Right Healthcare Intranet Partner

6 Steps to Choose the Right Healthcare Intranet Partner

Learn the steps to take to put your team on the path to find the perfect partner for your upcoming intranet project.
Preparing for the Post-pandemic Rebound

Preparing for the Post-pandemic Rebound

Now is the time to begin planning for a coordinated and safe transition back to marketing service lines.
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2019 Healthcare Digital Marketing Trends Survey: Academic Medical Center Edition

For nine years, our Healthcare Digital Marketing Trends Survey has provided insight and guidance to healthcare marketers across the country.
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COVID-19 Editorial Style Guide

Improve the clarity, consistency, and readability of your COVID-19 communications.
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COVID-19 Healthcare Consumer Survey

Download the results of our consumer survey and see how COVID-19 has impacted how consumers are making decisions and what information they trust.
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Marketing Automation Buyer’s Checklist

Looking to invest in marketing automation technology, but not sure where to start? This checklist will help!
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5 Ways to Enhance Your Healthcare Paid Search Campaigns

It’s important to be intentional with your paid search efforts. Before you design or launch your next campaign, check out these five tips.
Questions to Ask Your Potential Website Implementer

Questions to Ask Your Potential Website Implementer

Website implementations are significant investments. Don’t take a chance with an inexperienced partner.
How to Sell Digital Projects to C-Suite

How to Sell Your Digital Projects to Your Healthcare C-Suite

Learn proven tips for convincing your executive team it’s time for a new website or CMS.
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Considering a Website Redesign?

Learn five things you should know before you talk to an agency or vendor.
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10 Google Analytics Tools for Healthcare Marketers

Learn the top tools, features, and reports you should be using in Google Analytics (GA).
How to Align Digital Goals with Organizational Goals

How to Align Digital Goals with Organizational Goals

Follow these five tips to ensure your team’s work supports organizational initiatives and proves its value.
Healthcare Digital Marketing Trends: Website Design & User Experience

Healthcare Digital Marketing Trends: Website Design & User Experience

From content management systems to CRM, see how your technology stack compares to the industry.
Healthcare Digital Marketing Trends: Teams

Healthcare Digital Marketing Trends: Teams

Wondering how other healthcare marketing teams are structured? Find out here.
Healthcare Digital Marketing Trends: Strategy

Healthcare Digital Marketing Trends: Strategy

What are your top digital goals and how do they compare to your peers and competitors?
Healthcare Digital Marketing Trends: Budgets

Healthcare Digital Marketing Trends: Budgets

Wondering how your digital budget stacks up to other hospitals? You’ve come to the right place.
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2018 Healthcare Digital Marketing Trends Survey

Download this free report containing Geonetric's 2018 survey findings on digital marketing trends in healthcare.
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Technical SEO: Overlooked But Crucial to Your Hospital’s Digital Strategy

See how technical SEO can lay the groundwork for correctly optimizing your site in a growing search world.
How to Optimize the Metadata on Your Healthcare Website

How to Optimize the Metadata on Your Healthcare Website

Follow these five steps and start optimizing your site’s metadata.
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WordPress Survival Skills for Healthcare Marketers

Learn six essential tips for using WordPress in the healthcare landscape.
Choosing the right healthcare provider directory

Choose the Right Healthcare Provider Directory Software

Learn seven features you should look for in your next directory.
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Understanding Schema.org

It's still important to think about gaining visibility on search results pages.
10-Point Checklist for Building an Exceptional Website

10-Point Checklist for Building an Exceptional Website

It’s important to periodically review your website and assess what’s working – and what’s not.
Content Marketing for Healthcare

Content Marketing for Healthcare

Effective content marketing requires more than just blogging.
Getting Started with Digital Governance

Getting Started with Digital Governance

Don’t let the phrase intimidate you. It really just means good management.
Eight Ways Your CMS could be holding back your SEO

Eight Ways Your CMS Could Be Holding Back Your Healthcare SEO

A lot of optimization is technical, from markup to sitemaps. Having an SEO-friendly CMS can make a big difference in your rankings.
Questions to Ask Your Potential SEO Agency

Questions to Ask Your Potential SEO Agency

Your ratings are too important to take a chance on an unproven agency.
Considering Content Stratey

Considering Content Strategy

How to plan a successful, sustainable healthcare website.
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Is It Time for a Redesign?

Not sure the time is right? This guide provides some ideas to consider.
Considering Content Stratey

Best Practices for Selecting an Intranet Partner

The best intranets help you streamline communications with employees and give them easy access to useful information.
2017 Digital Marketing Trends in Healthcare eBook

2017 Digital Marketing Trends in Healthcare eBook

Download this free report containing Geonetric's 2017 survey findings on digital marketing trends in healthcare.
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How to Write a Winning RFP for Healthcare Website Redesign

Download this guide and learn how to design an effective RFP and find the right partner for your organization.
Build Vs. Buy eBook Geonetric

Build vs. Buy: A Critical Question for Healthcare Marketers Contemplating Building Their Next Website

Learn the secret for determining whether you should partner with an agency for your next website or build it yourself.
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Healthcare Website Design Portfolio

Find inspiration for your upcoming redesign with these award-winning site designs for hospitals and health systems.
Considering Content Stratey

Moving from Silos of Web Content to a System Approach

Provide a single clear, consistent message that reflects your unified health system.
A Guide to Choosing the Right Digital Partner for Your Healthcare Organization’s Upcoming Website Redesign

A Guide to Choosing the Right Digital Partner for Your Healthcare Organization’s Upcoming Website Redesign

Tasked with sending out an RFP for a redesign of your health system's website? Start here!
Web Writing for Healthcare

Web Writing for Healthcare

Get the essential guide for creating content your online audience wants.