Need to brush up on writing for the web best practices? Or learn new tricks to promote your physicians? You’ve come to the right place. Covering everything from SEO trends and content strategy recommendations to CMS selection tips and intranet best practices, these eBooks and white papers will help you find success with all of your digital initiatives.
Your CMS Isn’t Working for You — Here’s Why
The platform you trust to manage your websites could be holding you back from connecting with new patients and meeting your marketing goals.
2024 Healthcare Digital Marketing Trends Survey
Healthcare organizations continue to feel the effects of the pandemic on their marketing efforts — while HIPAA guidance and artificial intelligence present new hurdles to overcome.
How eCommerce is Shaping Healthcare Marketing
Consumers want everything quickly, easily, and efficiently – even their healthcare. Understand this digital shift and what tools are available to the healthcare industry to improve digital patient experiences.
Digital Experience Platforms: Empowering Compelling Patient Experiences
The influence of digital experiences in other industries has shaped how consumers expect to interact with healthcare providers today.
Reimagining the Digital Healthcare Experience
Download the guide for healthcare leaders to build a digital front door and beyond.
University Health Partners with Geonetric to Develop DXP Strategy
Download this case study and learn how University Health leveraged DXP upgrade to launch a digital presence that improved user experience.
Applying a Consumer-first Lens to Your Healthcare Brand Architecture White Paper
Learn when digital strategy silos make sense and when to knock them down.
Download the 2021 Healthcare Digital Marketing Trends eBook
The results of the most popular survey on trends in healthcare digital marketing are ready for download!
Proving the ROI of a Website Redesign or Re-platform
Get help making the case for a redesign or re-platform and prove a return on that online investment.
5 Tips to Prepare Your Website for Core Web Vitals
Download this checklist and learn more about Google’s Core Web Vitals and how to prioritize page experience fixes for your site.
Is Your CMS Working for You?
Learn the 5 common pitfalls healthcare marketers find themselves in and how to escape.
Main Site vs. Microsite
Learn how to help healthcare departments and service lines tell their stories online while keeping content where it makes sense to users and search engines.
10 Questions to Ask Your Potential Digital Advertising Agency
In healthcare, digital advertising is the top area leading organizations plan to invest in and the top area most likely to be outsourced. How do you find the right partner?
Healthcare Website Design Portfolio
Find inspiration for your upcoming redesign with these award-winning site designs for hospitals and health systems.
How to Choose the Best Content Marketing Agency for Healthcare
9 Questions to Ask Prospective Content Marketing Partners
Rethinking Your Medical Group Website White Paper
In an environment where consumers have increasing options for care, your website plays a critical role.
State of Healthcare Intranets
78% of surveyed healthcare organizations reported that they are neutral or dissatisfied with their intranet.
Selecting a Healthcare Intranet Platform: A Guide for Marketing & I.T.
Learn about the needs of the two major players who should be involved in the buying decision for a new intranet platform.
6 Steps to Choose the Right Healthcare Intranet Partner
Learn the steps to take to put your team on the path to find the perfect partner for your upcoming intranet project.
2020 Healthcare Digital Marketing Trends Survey
The results of the most popular survey on trends in healthcare digital marketing is ready for download!
Preparing for the Post-pandemic Rebound
Now is the time to begin planning for a coordinated and safe transition back to marketing service lines.
2019 Healthcare Digital Marketing Trends Survey: Academic Medical Center Edition
For nine years, our Healthcare Digital Marketing Trends Survey has provided insight and guidance to healthcare marketers across the country.
COVID-19 Editorial Style Guide
Improve the clarity, consistency, and readability of your COVID-19 communications.
COVID-19 Healthcare Consumer Survey
Download the results of our consumer survey and see how COVID-19 has impacted how consumers are making decisions and what information they trust.
Marketing Automation Buyer’s Checklist
Looking to invest in marketing automation technology, but not sure where to start? This checklist will help!
5 Ways to Enhance Your Healthcare Paid Search Campaigns
It’s important to be intentional with your paid search efforts. Before you design or launch your next campaign, check out these five tips.
Questions to Ask Your Potential Website Implementer
Website implementations are significant investments. Don’t take a chance with an inexperienced partner.
How to Sell Your Digital Projects to Your Healthcare C-Suite
Learn proven tips for convincing your executive team it’s time for a new website or CMS.
Considering a Website Redesign?
Learn five things you should know before you talk to an agency or vendor.
10 Google Analytics Tools for Healthcare Marketers
Learn the top tools, features, and reports you should be using in Google Analytics (GA).
How to Align Digital Goals with Organizational Goals
Follow these five tips to ensure your team’s work supports organizational initiatives and proves its value.
Healthcare Digital Marketing Trends: Website Design & User Experience
From content management systems to CRM, see how your technology stack compares to the industry.
Healthcare Digital Marketing Trends: Teams
Wondering how other healthcare marketing teams are structured? Find out here.
Healthcare Digital Marketing Trends: Strategy
What are your top digital goals and how do they compare to your peers and competitors?
Healthcare Digital Marketing Trends: Budgets
Wondering how your digital budget stacks up to other hospitals? You’ve come to the right place.
2018 Healthcare Digital Marketing Trends Survey
Download this free report containing Geonetric's 2018 survey findings on digital marketing trends in healthcare.
Technical SEO: Overlooked But Crucial to Your Hospital’s Digital Strategy
See how technical SEO can lay the groundwork for correctly optimizing your site in a growing search world.
How to Optimize the Metadata on Your Healthcare Website
Follow these five steps and start optimizing your site’s metadata.
WordPress Survival Skills for Healthcare Marketers
Learn six essential tips for using WordPress in the healthcare landscape.
Choose the Right Healthcare Provider Directory Software
Learn seven features you should look for in your next directory.
Understanding Schema.org
It's still important to think about gaining visibility on search results pages.
10-Point Checklist for Building an Exceptional Website
It’s important to periodically review your website and assess what’s working – and what’s not.
Getting Started with Digital Governance
Don’t let the phrase intimidate you. It really just means good management.
SEO for Healthcare: 10 Ways to Reach Healthcare Consumers Through Search
Learn how to be found in today's complex SEO landscape.
Eight Ways Your CMS Could Be Holding Back Your Healthcare SEO
A lot of optimization is technical, from markup to sitemaps. Having an SEO-friendly CMS can make a big difference in your rankings.
Questions to Ask Your Potential SEO Agency
Your ratings are too important to take a chance on an unproven agency.
Questions to Ask Your Content Development Agency
How do you know if your content agency is up to the task?
Best Practices for Selecting an Intranet Partner
The best intranets help you streamline communications with employees and give them easy access to useful information.
How to Write a Winning RFP for Healthcare Website Redesign
Download this guide and learn how to design an effective RFP and find the right partner for your organization.