Chances are a lot has changed since the last time you redesigned your organization’s website or switched your content management system (CMS). Recently, the push to go responsive triggered a number of prominent redesigns in our industry and most healthcare brands have followed suit. But even if you’ve gone responsive, there are many reasons a redesign might still be in your future.
What pushes most organizations into a redesign? That answer varies greatly. It could be for internal reasons, like a brand change or an acquisition. Or, you’ve simply realized that your current site isn’t delivering value anymore.
Regardless of what is driving change, a website redesign offers your organization the opportunity to improve your online brand image, engage and connect with site visitors, and put them on a path to conversion. This guide will help you determine if it’s time to redesign your website and how to get started if a new CMS is in your future. Download it today, and learn:
- Common redesign triggers
- The ins and outs of your website’s lifecycle
- How to navigate the current CMS landscape
- Why you should use a CMS to manage content
- What to consider in a CMS beyond content management, including transactional, personalization, and optimization considerations
- And more