Trying to make the case for a potential website redesign can be a challenge.
You know a new website and supporting digital marketing initiatives will have a substantial role in driving business for your organization — but whenever budget dollars get involved, the questions can get hard to answer. The best way to get buy-in from stakeholders for your redesign or re-platform is by demonstrating the value you’ll get back.
Although there is tremendous value in improving brand awareness and the consumer experience, having more tangible financial metrics can help gain the approval you need to move forward. Download this white paper and get examples of the types of return on investment (ROI) you can expect when you have the right partner.
You’ll get advice on how to:
- Take a different approach to investing in digital
- Deliver ROI on your website investment using different examples, thinking strategically about how web traffic, user engagement, conversions and efficiency translate into value
- Uncover aspects of a web CMS platform that will help you improve key metrics