Create a strong, competitive online presence by putting your consumer needs and expectations first in your information architecture.
Download this whitepaper on the importance of a consumer-first silo-systemization strategy and the common challenges it can help solve for hospitals and health systems of all sizes. You’ll learn tips for how to present your primary brand, sub-brands, and everything else your organization offers, including locations, services, and providers.
- Tactics to understand your target audiences so they can find your organization online and enjoy a positive experience during digital touchpoints
- Guidance to create your strategy—including when content silos are the right choice to represent your brand(s) online
- When you should tear silos down and apply your system strategy to promote your services and locations
Download our White Paper
Applying a Consumer-first Lens to Your Healthcare Brand Architecture White Paper