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Applying a Consumer-first Lens to Your Healthcare Brand Architecture White Paper

Learn when digital strategy silos make sense and when to knock them down.

Create a strong, competitive online presence by putting your consumer needs and expectations first in your information architecture.

Download this whitepaper on the importance of a consumer-first silo-systemization strategy and the common challenges it can help solve for hospitals and health systems of all sizes. You’ll learn tips for how to present your primary brand, sub-brands, and everything else your organization offers, including locations, services, and providers.

You’ll learn:

  • Tactics to understand your target audiences so they can find your organization online and enjoy a positive experience during digital touchpoints
  • Guidance to create your strategy—including when content silos are the right choice to represent your brand(s) online
  • When you should tear silos down and apply your system strategy to promote your services and locations

    Download Our White Paper



    Applying a Consumer-first Lens to Your Healthcare Brand Architecture White Paper