As a healthcare marketer, you’re always looking for ways to optimize your website for both your site users and search engines. One important aspect of on-site search engine optimization (SEO) is ensuring your content aligns with your target audience’s goals through thoughtful metadata development. But writing metadata is as much art as it is science.
Download this helpful white paper today and learn how to:
- Use keyword research to write smart metadata
- Organize your keywords by user intent, including how to best use long-tail and localized keywords, and apply those findings to your metadata
- Follow best practices when writing page titles and meta descriptions
- Monitor your efforts and make improvements