When you think about ways to enhance your hospital’s search engine optimization (SEO) efforts, you probably think about improving keywords and rewriting content. Another important consideration is your content management system (CMS), which sets the technical foundation for improving your search rank.
Your external efforts to improve SEO can only have so much impact if your CMS isn’t doing its job. This white paper details the eight things to look for in your CMS, including:
- Canonical URLs
- Customizable metadata
- And more…
Be sure to check if your current CMS, or the platform you’re evaluating, has the built-in functionality that’s needed to enhance your search rankings.