Download this white paper and learn the common reasons medical group websites stop delivering value and how to put your organization on a path to digital success.
Evaluate Your Web Strategy
From a strategic perspective, take stock of your core business, the audience you’re trying to reach, your competitive environment, and your differentiators. Armed with this 360-degree view of what your site needs to accomplish, you’re ready to think through some of the ways your site can support patients.
Understand the Patient Journey
Learn how to create a clear picture of the end-to-end patient journey for your most important services. At the end of the day, your website must focus on the healthcare consumer journeys that drive your business.
Plan for Change
When you know it’s time for a change, you still have many options. Should you refresh, redesign, or re-platform? It’s important to understand what each of these efforts can accomplish and what would work best for your medical group. You’ll also get tips for getting buy-in from other stakeholders.