Healthcare organizations have certainly embraced digital marketing, with digital tactics garnering larger percentages of healthcare marketers’ budgets. Today’s savvy teams are now challenged to demonstrate the impact of their tactics on broader organizational goals.
Download the eBook today and learn the latest trends in digital strategy, including:
- Across all organizations, increased new patient recruitment, increased consumer awareness and engagement, and delivering a positive return on investment (ROI) are the top digital goals.
- The three areas organizations are most able to demonstrate the impact of digital marketing efforts are through improved consumer awareness, improved consumer engagement, and improved community relations.
- Leaders clearly outpace average and laggard organizations in their use of real-time marketing dashboards.
- Leaders see the inability to support online transactions with offline operations as a much bigger concern than other organizations.