Governance is a way to make sure your online channels appeal to your prospects and customers—and create a seamless experience from first contact through follow-up care.
Governance gives you a coherent, documented framework that increases productivity by avoiding miscommunication and uncertainty. This guide provides a great place to start down the path to governance, and will:
- Explain the four main components of digital governance—people, process, documentation, and training—and how to establish decision-making authority in those key areas
- Provide list of questions that will help you begin to establish a governance framework at your healthcare organization
- Outline how to get started, wherever you’re at the in process