The academic medical center’s Sitecore upgrade became an opportunity to reimagine its digital experience with a new user-focused design, content strategy, navigation, content, and integrated content marketing hub.
If your organization has goals to increase patient volume, build robust and relevant patient-first content, and develop more intuitive navigation this case study is for you. Geonetric worked with University Health to increase pageviews for service lines by 11%, organic entrances by 19%, and clicks on navigational elements by 29%.
In this case study, you’ll learn how Geonetric partnered with University Health to:
- Develop a new content strategy taking a system-centric approach, bringing two microsites into the main site making it easier for site visitors to find information.
- Make design enhancements, vetted by user testing, featuring large, custom photography and eye-catching calls-to-action.
- Create six new personas to guide personalization and content marketing efforts, and 78 pages of new user-focused content elevating University Health’s brand and highlighting its academic ties.