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University Health Partners with Geonetric to Develop DXP Strategy

Download this case study and learn how University Health leveraged DXP upgrade to launch a digital presence that improved user experience.

The academic medical center’s Sitecore upgrade became an opportunity to reimagine its digital experience with a new user-focused design, content strategy, navigation, content, and integrated content marketing hub.

If your organization has goals to increase patient volume, build robust and relevant patient-first content, and develop more intuitive navigation this case study is for you. Geonetric worked with University Health to increase pageviews for service lines by 11%, organic entrances by 19%, and clicks on navigational elements by 29%.

In this case study, you’ll learn how Geonetric partnered with University Health to:

  • Develop a new content strategy taking a system-centric approach, bringing two microsites into the main site making it easier for site visitors to find information.
  • Make design enhancements, vetted by user testing, featuring large, custom photography and eye-catching calls-to-action.
  • Create six new personas to guide personalization and content marketing efforts, and 78 pages of new user-focused content elevating University Health’s brand and highlighting its academic ties.

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    University Health Partners with Geonetric to Develop DXP Strategy