Healthcare content marketing has evolved into a complex discipline. And useful website copy has changed with it. Download our third edition of this helpful guide and learn best practices made even more critical by COVID-19 to create engaging, search-optimized healthcare content that drives conversions.
All your top content questions are answered in this eBook. You’ll learn the fundamentals of writing good content for the web and how to develop a successful content marketing strategy. You also benefit from updated insight given that the COVID-19 pandemic has shifted expectations of healthcare marketing.
In this eBook, you’ll learn how to:
- Define voice and tone
- Attract new website visitors
- Tell your story and build relationships
- Lead visitors to take the next step
- Promote your services
- Manage content with inventories and audits
- Structure information architecture
- Leverage the right call to action