Content Development & Copywriting

Create content that educates and motivates.

Request a Consult

Patient-focused web copy improves rankings and conversions.

With thousands of pages of healthcare content under our belts, we can structure and develop content from the patient’s perspective. You’ll get user-focused and search-optimized content that highlights your differentiators, articulates your commitment to patient care, enhances patient satisfaction, and makes it easy for site visitors to take the next step.

Get a Content Checkup

VHC in apple devices
Image of white paper 6 Steps to Choosing the Right Healthcare Intranet Partner

Looking for a new content development agency?

Download this helpful white paper and vet potential agencies like a pro. Ensure you end up with a partner who has what it takes to make your content development project succeed.

Download white paper

Comprehensive web content development services for healthcare

Web Writing

Develop web content written with users and search engines in mind.

  • Interview subject matter experts to develop original content for your entire site
  • Write copy that makes complex medical information easy for consumers to understand
  • Align content with brand messaging and voice, tone, and style guidelines
  • Craft calls to action that drive conversions
  • Optimize content for mobile and search

Writing Style Guides

Maintain a consistent brand voice across your digital platforms.

  • Facilitate in-person or remote workshops to define and document voice and tone
  • Clarify writing mechanics, preferred spelling, readability targets, and more
  • Develop guidelines for text formatting on your website and other digital properties
  • Work with stakeholders to identify and document organization-specific terminology, such as location names

Content Governance

Determine why and how web content gets created, published, and updated.

  • Work collaboratively with content stakeholders to stablish agreed-upon content-related roles, responsibilities, and decision authority
  • Outline workflows for creating and updating digital content
  • Identify and create tools to support consistency, quality, and efficiency
  • Create content governance training plans and materials

Writing Workshops & Coaching

Empower your healthcare marketing writers to develop engaging copy.

  • Learn how to create SEO-friendly content that connects with your target audience
  • Get guidance on meeting accessibility standards
  • Review real-life examples of healthcare content rewrites
  • Get feedback on your content from our experienced healthcare writers

Content Strategy

Establish a framework to develop, manage and deliver effective content.

  • Create personas and document patient journeys
  • Audit content to uncover strengths and opportunities
  • Identify content types and standards
  • Organize and label content so users can quickly and easily find what they need
  • Develop sitewide navigation and site structure recommendations

Content Strategy >

Content Marketing Writing

Develop healthcare blog posts that build trust and loyalty with your brand.

  • Generate story ideas to support organizational goals and audience interests
  • Develop search-optimized blog posts that align with your personas and marketing funnel
  • Write compelling headlines and meta descriptions that attract clicks
  • Edit or ghostwrite articles for doctors and advanced practitioners

Content Marketing >


Managing Healthcare SEO in the Age of AI

Learn how artificial intelligence and search engine optimization can be used in tandem to reach your marketing goals — even in an industry as heavily regulated as healthcare.
Read More

How to Write About Your Telemedicine Services On Your Website

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and satisfaction.
Read More

What Google’s Helpful Content Update Means for Your Website’s Content & Rankings

Does Google’s helpful content update impact you? Discover how traffic and conversions are affected by the biggest search update this year.
Read More

Content Governance: How to Get Control of Your Healthcare Web Content

Want to take control of your website content? Use this guide to address problems that can be solved with better content governance.
Read More

3 Examples of Award-Winning Healthcare Web Content

Want your healthcare content to be patient-focused, rank high in search and convert your web users? Check out these three examples of award-winning medical web content.
Read More

COVID-19 Vaccine Mandate: How to Mitigate & Prevent Hesitation

Reduce vaccine hesitancy when you apply these best practices on internal communications regarding a COVID-19 vaccine mandate.
Read More

Make Diversity, Equity & Inclusion a Pillar of Your Content Development Strategy

Create more meaningful, effective user experiences by highlighting your healthcare brand’s values of diversity, equity and inclusion.
Read More

Web Writing for Healthcare

Get the essential guide for creating content your online audience wants.
Read More

Web Content Voice, Tone, & Style

What does your organization sound like to your website audience?
Read More