Patient-focused web copy improves rankings and conversions.
With thousands of pages of healthcare content under our belts, we can structure and develop content from the patient’s perspective. You’ll get user-focused and search-optimized content that highlights your differentiators, articulates your commitment to patient care, enhances patient satisfaction, and makes it easy for site visitors to take the next step.
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Comprehensive web content development services for healthcare
Web Writing
Develop web content written with users and search engines in mind.
- Interview subject matter experts to develop original content for your entire site
- Write copy that makes complex medical information easy for consumers to understand
- Align content with brand messaging and voice, tone, and style guidelines
- Craft calls to action that drive conversions
- Optimize content for mobile and search
Writing Style Guides
Maintain a consistent brand voice across your digital platforms.
- Facilitate in-person or remote workshops to define and document voice and tone
- Clarify writing mechanics, preferred spelling, readability targets, and more
- Develop guidelines for text formatting on your website and other digital properties
- Work with stakeholders to identify and document organization-specific terminology, such as location names
Content Governance
Determine why and how web content gets created, published, and updated.
- Work collaboratively with content stakeholders to stablish agreed-upon content-related roles, responsibilities, and decision authority
- Outline workflows for creating and updating digital content
- Identify and create tools to support consistency, quality, and efficiency
- Create content governance training plans and materials
Writing Workshops & Coaching
Empower your healthcare marketing writers to develop engaging copy.
- Learn how to create SEO-friendly content that connects with your target audience
- Get guidance on meeting accessibility standards
- Review real-life examples of healthcare content rewrites
- Get feedback on your content from our experienced healthcare writers
Content Strategy
Establish a framework to develop, manage and deliver effective content.
- Create personas and document patient journeys
- Audit content to uncover strengths and opportunities
- Identify content types and standards
- Organize and label content so users can quickly and easily find what they need
- Develop sitewide navigation and site structure recommendations
Content Marketing Writing
Develop healthcare blog posts that build trust and loyalty with your brand.
- Generate story ideas to support organizational goals and audience interests
- Develop search-optimized blog posts that align with your personas and marketing funnel
- Write compelling headlines and meta descriptions that attract clicks
- Edit or ghostwrite articles for doctors and advanced practitioners
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