Content Development & Copywriting

Create content that educates and motivates.

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Patient-focused web copy improves rankings and conversions.

With thousands of pages of healthcare content under our belts, we can structure and develop content from the patient’s perspective. You’ll get user-focused and search-optimized content that highlights your differentiators, articulates your commitment to patient care, enhances patient satisfaction, and makes it easy for site visitors to take the next step.

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Comprehensive web content development services for healthcare

Web Writing

Develop web content written with users and search engines in mind.

  • Interview subject matter experts to develop original content for your entire site
  • Write copy that makes complex medical information easy for consumers to understand
  • Align content with brand messaging and voice, tone, and style guidelines
  • Craft calls to action that drive conversions
  • Optimize content for mobile and search

Writing Style Guides

Maintain a consistent brand voice across your digital platforms.

  • Facilitate in-person or remote workshops to define and document voice and tone
  • Clarify writing mechanics, preferred spelling, readability targets, and more
  • Develop guidelines for text formatting on your website and other digital properties
  • Work with stakeholders to identify and document organization-specific terminology, such as location names

Content Governance

Determine why and how web content gets created, published, and updated.

  • Work collaboratively with content stakeholders to stablish agreed-upon content-related roles, responsibilities, and decision authority
  • Outline workflows for creating and updating digital content
  • Identify and create tools to support consistency, quality, and efficiency
  • Create content governance training plans and materials

Writing Workshops & Coaching

Empower your healthcare marketing writers to develop engaging copy.

  • Learn how to create SEO-friendly content that connects with your target audience
  • Get guidance on meeting accessibility standards
  • Review real-life examples of healthcare content rewrites
  • Get feedback on your content from our experienced healthcare writers

Content Strategy

Establish a framework to develop, manage and deliver effective content.

  • Create personas and document patient journeys
  • Audit content to uncover strengths and opportunities
  • Identify content types and standards
  • Organize and label content so users can quickly and easily find what they need
  • Develop sitewide navigation and site structure recommendations

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Content Marketing Writing

Develop healthcare blog posts that build trust and loyalty with your brand.

  • Generate story ideas to support organizational goals and audience interests
  • Develop search-optimized blog posts that align with your personas and marketing funnel
  • Write compelling headlines and meta descriptions that attract clicks
  • Edit or ghostwrite articles for doctors and advanced practitioners

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Does Google’s helpful content update impact you? Discover how traffic and conversions are affected by the biggest search update this year.
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