Content Development & Copywriting

Create content that educates and motivates.

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Content educates your site visitors, helps them complete tasks, and motivates them to take action. That’s why it’s important to stay on top of writing and managing the content on your websites. If you don’t have the time, healthcare expertise, or resources to do the job well, call on Geonetric. Our healthcare content strategists and writers create content that delivers results.

Expert writers well versed in the language of healthcare.

You’ll get access to a team that possesses more than just solid writing and SEO skills. We speak the language of both your consumers and subject matter experts — and know how to translate between the two. With thousands of pages of healthcare content under our belts, we can help structure and develop content from the patient’s perspective while highlighting your differentiators, articulating your commitment to patient care, enhancing patient satisfaction, and making it easy for people to do business with you. We will:

  • Develop content written with users and search engines in mind
  • Create a plan for turning your team into a content marketing machine, teaching you to use content as an asset in the patient journey
  • Help your organization define its unique tone and voice to use in content initiatives
  • Provide content strategy, including guidance on how to structure your site, sections, and page content to help users complete top tasks and align with overarching business objectives
  • Train your team on writing for the web best practices, helping you to create exceptional in-house content writers

Content that pleases site visitors and search engines.

The results of great content? Higher search rankings, increased site traffic, lower bounce rates, and improved conversions. Our team delivers results like this project after project, helping national brands convert more site visitors into patients, community hospitals outrank regional competitors on search engines, and medical groups fill the schedules for their growing roster of providers. We’ll do the same for you.

Web Writing for Healthcare

Your current and prospective patients want content that gets to the point quickly, answers their questions and highlights the benefits of working with your organization. And they need that content to provide value whether they access it from their desktops, phones or tablets.

Download our popular Web Writing for Healthcare guide and revisit web writing fundamentals. You’ll learn how to develop website copy that converts, find the right tone and voice for your content, write content optimized for search engines, and craft compelling calls to action.

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Apr26
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Healthcare Web Writing in a Post-Pandemic World

Well-written content that answers user questions and helps them complete tasks is essential to a successful digital strategy.
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Mar1
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Answering Questions About Life After the COVID-19 Vaccine

Get ready for the next phase of COVID-19 communications.
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Feb17
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Communication Tips for High COVID-19 Vaccine Demand, Limited Supply

Geonetric clients across the U.S. report their top concern is responding to rising community demand to receive the COVID-19 vaccine, which has outpaced limited supplies.
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Dec11
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Make Your COVID-19 Vaccination Message Resonate with Your Community

Effectively communicate to your healthcare organization’s external audiences the importance of getting vaccinated against the coronavirus.
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Dec9
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Writing and Deploying COVID-19 Vaccination Information

Spread the word about coronavirus vaccinations in your community by following our tips for effective healthcare content strategy and writing.
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Dec8
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Communicating to Your Internal Health Care Team About COVID-19 Vaccinations

Find out what you need to do to get ready for the fast-approaching internal communication challenges that come with your health system's vaccination efforts.
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Nov18
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6 Tips to Improve the SEO of Your Healthcare Content

Whether search rankings have you down or you just know it’s time to refresh your content, keeping SEO in mind is key!
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Aug6
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4 Signs You Need Content Development

When’s the last time you thought about how your web content is doing?
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May27
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Connect with Maternity Patients Concerned About the Coronavirus

Learn how to communicate information that moms-to-be want to know during COVID-19 to help them feel comfortable getting care from your organization.
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