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Content Development & Copywriting

Create content that educates and motivates.

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Content educates your site visitors, helps them complete tasks, and motivates them to take action. That’s why it’s important to stay on top of writing and managing the content on your websites. If you don’t have the time, healthcare expertise, or resources to do the job well, call on Geonetric. Our healthcare content strategists and writers create content that delivers results.

Expert writers well versed in the language of healthcare.

You’ll get access to a team that possesses more than just solid writing and SEO skills. We speak the language of both your consumers and subject matter experts — and know how to translate between the two. With thousands of pages of healthcare content under our belts, we can help structure and develop content from the patient’s perspective while highlighting your differentiators, articulating your commitment to patient care, enhancing patient satisfaction, and making it easy for people to do business with you. We will:

  • Develop content written with users and search engines in mind
  • Create a plan for turning your team into a content marketing machine, teaching you to use content as an asset in the patient journey
  • Help your organization define its unique tone and voice to use in content initiatives
  • Provide content strategy, including guidance on how to structure your site, sections, and page content to help users complete top tasks and align with overarching business objectives
  • Train your team on writing for the web best practices, helping you to create exceptional in-house content writers

Content that pleases site visitors and search engines.

The results of great content? Higher search rankings, increased site traffic, lower bounce rates, and improved conversions. Our team delivers results like this project after project, helping national brands convert more site visitors into patients, community hospitals outrank regional competitors on search engines, and medical groups fill the schedules for their growing roster of providers. We’ll do the same for you.

Web Writing for Healthcare

Your current and prospective patients want content that gets to the point quickly, answers their questions and highlights the benefits of working with your organization. And they need that content to provide value whether they access it from their desktops, phones or tablets.

Download our popular Web Writing for Healthcare guide and revisit web writing fundamentals. You’ll learn how to develop website copy that converts, find the right tone and voice for your content, write content optimized for search engines, and craft compelling calls to action.

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Oct22
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Ask the Experts: Your Biggest Healthcare Content Questions Answered

From web writing tips to healthcare content strategy best practices, this expert team answers the questions keeping you up at night.
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Oct14
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How to Write Web Content that Attracts the Best Healthcare Job Candidates

Make the most qualified prospective employees excited to apply and work at your organization when you follow these tips.
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Sep19
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How to Write About Your Telemedicine Services On Your Website

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and satisfaction.
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Jul29
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4 Examples of Engaging Heart & Vascular Service Line Web Content

There’s more than one way to tackle service line content for the web. See four examples of how healthcare systems across the country showcase services online.
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Jul26
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5 Reasons Healthcare Marketers Benefit from Web Writing Training

Whether you’re part of a large marketing team or you’re a team of one, healthcare-specific web writing training can help ensure your digital communications deliver what your...
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Mar25
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4 Ways to Use Personas to Improve Your Healthcare Web Content

Discover how digital marketing teams can use personas to focus and build web content that aligns around consumer needs.
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Sep10
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Guidelines for Writing Healthcare Web Content

Follow these best practices to write website content that engages users and supports conversions that align with your business goals.
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Aug20
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Web Writing for Healthcare in the 2020s

Learn evergreen and emerging recommendations for developing engaging, search-optimized content that appeals to users and drives conversions.
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Mar12
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Writing for SEO: 6 Tips to Improve Your Healthcare Content

Learn how to optimize your webpage content for search engines and increase your rankings.
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