Content Development & Copywriting
Create content that educates and motivates.
Patient-focused web copy improves rankings and conversions.
With thousands of pages of healthcare content under our belts, we can structure and develop content from the patient’s perspective. You’ll get user-focused and search-optimized content that highlights your differentiators, articulates your commitment to patient care, enhances patient satisfaction, and makes it easy for site visitors to take the next step.
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Comprehensive web content development services for healthcare
Develop web content written with users and search engines in mind.
- Interview subject matter experts to develop original content for your entire site
- Write copy that makes complex medical information easy for consumers to understand
- Align content with brand messaging and voice, tone, and style guidelines
- Craft calls to action that drive conversions
- Optimize content for mobile and search
Writing Style Guides
Maintain a consistent brand voice across your digital platforms.
- Facilitate in-person or remote workshops to define and document voice and tone
- Clarify writing mechanics, preferred spelling, readability targets, and more
- Develop guidelines for text formatting on your website and other digital properties
- Work with stakeholders to identify and document organization-specific terminology, such as location names
Determine why and how web content gets created, published, and updated.
- Work collaboratively with content stakeholders to stablish agreed-upon content-related roles, responsibilities, and decision authority
- Outline workflows for creating and updating digital content
- Identify and create tools to support consistency, quality, and efficiency
- Create content governance training plans and materials
Writing Workshops & Coaching
Empower your healthcare marketing writers to develop engaging copy.
- Learn how to create SEO-friendly content that connects with your target audience
- Get guidance on meeting accessibility standards
- Review real-life examples of healthcare content rewrites
- Get feedback on your content from our experienced healthcare writers
Establish a framework to develop, manage and deliver effective content.
- Create personas and document patient journeys
- Audit content to uncover strengths and opportunities
- Identify content types and standards
- Organize and label content so users can quickly and easily find what they need
- Develop sitewide navigation and site structure recommendations
Content Marketing Writing
Develop healthcare blog posts that build trust and loyalty with your brand.
- Generate story ideas to support organizational goals and audience interests
- Develop search-optimized blog posts that align with your personas and marketing funnel
- Write compelling headlines and meta descriptions that attract clicks
- Edit or ghostwrite articles for doctors and advanced practitioners
Web Writing & User-Focused Content Bring Redesign Goals to Life
Web writing and content strategy training along with content revision ensured redesign success for this community health system.
Refreshed Service Line Content Engages Site Visitors
This community medical center trusted content experts to quickly refresh their service line copy directly in the CMS and are seeing impressive results post-launch.
Reaching Out to the Community
Original, engaging content offers clear messages to connect with visitors.
When’s the last time you thought about how your web content is doing?
Make the most qualified prospective employees excited to apply and work at your organization when you follow these tips.