Content Development & Copywriting

Create content that educates and motivates.

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Content educates your site visitors, helps them complete tasks, and motivates them to take action. That’s why it’s important to stay on top of writing and managing the content on your websites. If you don’t have the time, healthcare expertise, or resources to do the job well, call on Geonetric. Our healthcare content strategists and writers create content that delivers results.

Expert writers well versed in the language of healthcare.

You’ll get access to a team that possesses more than just solid writing and SEO skills. We speak the language of both your consumers and subject matter experts — and know how to translate between the two. With thousands of pages of healthcare content under our belts, we can help structure and develop content from the patient’s perspective while highlighting your differentiators, articulating your commitment to patient care, enhancing patient satisfaction, and making it easy for people to do business with you. We will:

  • Develop content written with users and search engines in mind
  • Create a plan for turning your team into a content marketing machine, teaching you to use content as an asset in the patient journey
  • Help your organization define its unique tone and voice to use in content initiatives
  • Provide content strategy, including guidance on how to structure your site, sections, and page content to help users complete top tasks and align with overarching business objectives
  • Train your team on writing for the web best practices, helping you to create exceptional in-house content writers

Content that pleases site visitors and search engines.

The results of great content? Higher search rankings, increased site traffic, lower bounce rates, and improved conversions. Our team delivers results like this project after project, helping national brands convert more site visitors into patients, community hospitals outrank regional competitors on search engines, and medical groups fill the schedules for their growing roster of providers. We’ll do the same for you.

Web Writing for Healthcare

Your current and prospective patients want content that gets to the point quickly, answers their questions and highlights the benefits of working with your organization. And they need that content to provide value whether they access it from their desktops, phones or tablets.

Download our popular Web Writing for Healthcare guide and revisit web writing fundamentals. You’ll learn how to develop website copy that converts, find the right tone and voice for your content, write content optimized for search engines, and craft compelling calls to action.

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Nov18
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6 Tips to Improve the SEO of Your Healthcare Content

Whether search rankings have you down or you just know it’s time to refresh your content, keeping SEO in mind is key!
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Aug6
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4 Signs You Need Content Development

When’s the last time you thought about how your web content is doing?
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May27
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Connect with Maternity Patients Concerned About the Coronavirus

Learn how to communicate information that moms-to-be want to know during COVID-19 to help them feel comfortable getting care from your organization.
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May15
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Lessening the Fears of Patients Who Need Essential Treatments During COVID-19

Find out what information patients who need lifesaving treatments and therapies at your organization want to hear to make them feel safe during COVID-19.
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Apr29
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COVID-19 Editorial Style Guide

Improve the clarity, consistency, and readability of your COVID-19 communications.
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Apr9
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Asking for Donations & Community Support During COVID-19

Your hospital, clinic, or health system needs support. Your community wants to help. Learn how to effectively communicate with them during the pandemic.
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Mar19
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6 Tips for Effective COVID-19 FAQ Web Pages

During a public health crisis, your community is full of questions. Discover how to tackle frequently asked questions (FAQs) on your hospital’s website in a way that’s useful...
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Feb4
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Tips for Reaching Different Demographics With Your Healthcare Content

Learn how to best market your health care organization to the audiences you want to target.
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Jan13
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How to Write About Your Telemedicine Services On Your Website

Get the most out of your telehealth investment. Make sure your content supports and promotes its use—and reap the rewards of better patient engagement and satisfaction.
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