Content Development & Copywriting

Create content that educates and motivates.

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Patient-focused web copy improves rankings and conversions.

With thousands of pages of healthcare content under our belts, we can structure and develop content from the patient’s perspective. You’ll get user-focused and search-optimized content that highlights your differentiators, articulates your commitment to patient care, enhances patient satisfaction, and makes it easy for site visitors to take the next step.

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Comprehensive web content development services for healthcare

Web Writing

Develop web content written with users and search engines in mind.

  • Interview subject matter experts to develop original content for your entire site
  • Write copy that makes complex medical information easy for consumers to understand
  • Align content with brand messaging and voice, tone, and style guidelines
  • Craft calls to action that drive conversions
  • Optimize content for mobile and search

Writing Style Guides

Maintain a consistent brand voice across your digital platforms.

  • Facilitate in-person or remote workshops to define and document voice and tone
  • Clarify writing mechanics, preferred spelling, readability targets, and more
  • Develop guidelines for text formatting on your website and other digital properties
  • Work with stakeholders to identify and document organization-specific terminology, such as location names

Content Governance

Determine why and how web content gets created, published, and updated.

  • Work collaboratively with content stakeholders to stablish agreed-upon content-related roles, responsibilities, and decision authority
  • Outline workflows for creating and updating digital content
  • Identify and create tools to support consistency, quality, and efficiency
  • Create content governance training plans and materials

Writing Workshops & Coaching

Empower your healthcare marketing writers to develop engaging copy.

  • Learn how to create SEO-friendly content that connects with your target audience
  • Get guidance on meeting accessibility standards
  • Review real-life examples of healthcare content rewrites
  • Get feedback on your content from our experienced healthcare writers

Content Strategy

Establish a framework to develop, manage and deliver effective content.

  • Create personas and document patient journeys
  • Audit content to uncover strengths and opportunities
  • Identify content types and standards
  • Organize and label content so users can quickly and easily find what they need
  • Develop sitewide navigation and site structure recommendations

Content Strategy >

Content Marketing Writing

Develop healthcare blog posts that build trust and loyalty with your brand.

  • Generate story ideas to support organizational goals and audience interests
  • Develop search-optimized blog posts that align with your personas and marketing funnel
  • Write compelling headlines and meta descriptions that attract clicks
  • Edit or ghostwrite articles for doctors and advanced practitioners

Content Marketing >

Jun1
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Web Writing for Healthcare

Get the essential guide for creating content your online audience wants.
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May25
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Web Content Voice, Tone, & Style

What does your organization sound like to your website audience?
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Apr26
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Healthcare Web Writing in a Post-pandemic World

Well-written content that answers user questions and helps them complete tasks is essential to a successful digital strategy.
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Mar1
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Answering Questions About Life After the COVID-19 Vaccine

Get ready for the next phase of COVID-19 communications.
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Feb17
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Communication Tips for High COVID-19 Vaccine Demand, Limited Supply

Geonetric clients across the U.S. report their top concern is responding to rising community demand to receive the COVID-19 vaccine, which has outpaced limited supplies.
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Dec11
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Make Your COVID-19 Vaccination Message Resonate with Your Community

Effectively communicate to your healthcare organization’s external audiences the importance of getting vaccinated against the coronavirus.
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Dec9
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Writing and Deploying COVID-19 Vaccination Information

Spread the word about coronavirus vaccinations in your community by following our tips for effective healthcare content strategy and writing.
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Dec8
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Communicating to Your Internal Health Care Team About COVID-19 Vaccinations

Find out what you need to do to get ready for the fast-approaching internal communication challenges that come with your health system's vaccination efforts.
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Nov18
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6 Tips to Improve the SEO of Your Healthcare Content

Whether search rankings have you down or you just know it’s time to refresh your content, keeping SEO in mind is key!
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2021 SurveyHealthcare Digital Marketing Trends

Be part of the next chapter in healthcare digital marketing.