This comprehensive eBook has everything you to need to create an effective physician promotion strategy. You’ll gain powerful, research-based insights into how patients choose physicians, ensuring you’re providing the information that actually impacts patient acquisition. You’ll also discover how criteria like conditions, accepting new patients and proximity factor into qualifying physicians, and how likability, expertise and convenience influence the evaluation process. With that foundation in place, you’ll then move to tactics you can promote right away.
You’ll learn how to:
- Use SEO, content marketing and social media to drive qualified visitors to your online provider directory
- Create online physician profiles that connect with site visitors, humanize your doctors and drive conversions
- Use physician ratings to demonstrate skill and expertise