Increase patient volume with proven tactics.
Implementing ratings and reviews. Establishing reputation monitoring. Humanizing provider biographies. A lot goes into filling physician schedules. And with more and more doctors seeking employment at a hospital or medical group, you probably have more doctors to promote than ever before. Don’t take chances with one of your top priorities. Geonetric’s team helps health systems, hospitals, and medical groups develop physician marketing strategies that fill waiting rooms.
Deep expertise in physician marketing strategies.
There’s two parts to an effective provider marketing strategy that actually improves patient acquisition. One part is big picture – like understanding how potential patients evaluate and select a new doctor. And the other part is in the details – like having the technical know-how to improve doctor rankings on Google. At Geonetric, we’re experts in both. Work with us, and you’ll get access to a team that has extensive experience:
- Developing high-level strategies that attract potential patients, promote providers, and grow practice volume
- Optimizing provider data, including HTML metadata and schema, so your doctors outrank the competition in local search queries
- Building provider directories and physician profiles that connect with site visitors
- Writing doctor biographies that humanize doctors and drive conversions
- Implementing physician ratings and reviews, including helping you sell the idea to stakeholders
- Monitoring online reputations for your doctors, dealing with negative comments and building brand ambassadors in your online communities
- Creating online advertising campaigns – including pay-per-click and social media – to promote priority doctors and service lines
Results your providers – and your CEO – will notice.
Physician promotion is likely one of the most visible aspects of your job. If doctors don’t rank well, you hear about it. If providers aren’t growing their practices, it’s your reputation that’s on the line. Our experts deliver more than just plans and campaigns, we deliver results. Results like improved search rankings, more online appointment requests, new patient volume, and millions in downstream revenue you can attribute directly to marketing efforts.
Guide to Physician Promotion
Developing a winning physician marketing strategy begins with understanding how patients today choose physicians. This popular guide to physician promotion shares research-based insights into what criteria patients use to evaluate and select a provider, including insights on how to effectively implement provider ratings and reviews. It also explains how to use search engine optimization, content marketing, and social media to drive qualified visitors to your online provider directory.
If you’re looking for proven tactics to improve patient acquisition, download this eBook and learn how to start driving more qualified traffic to your online provider directory and converting site visitors into scheduled patients.
Provider Profiles that Engage Mobile Audiences
Featuring a unique layout and doctor videos, PIH Health’s new profiles led to an 182% increase in page views since launch.
New Provider Directory Supports Custom Profiles, Reviews, and Engagement
Shining a spotlight on their doctors was the key to patient engagement for this Nebraska health system.
Learn tips for driving qualified visitors to your online provider directory, as well as how to create effective physician profiles, complete with engaging bios and strategic calls to action.