Every website page, article and update should work in harmony meeting your audience’s needs while driving your organization’s goals forward. A solid content strategy isn’t just plan. It’s the backbone of how your team creates, structures, and maintains content. It turns scattered ideas into a clear and helpful experience for your users.
Our integrated approach brings everything together : audits, information architecture, governance, marketing, and copywriting. This builds trust, makes your content easier to find, and helps your digital presence work better across all platforms.
Bottom line: content strategy touches every part of your marketing program. Investing in it now sets the stage for long-term success and a digital presence that truly delivers.
5.1 million
impressions in the first year after launching its new content hub.
56%
increase in social media traffic after its new integrated content marketing hub went live.
Content that converts
Our team of healthcare content experts delivers content that makes an impact and speaks directly to your audience’s pain points.
Content Audits
Let’s take a fresh look at your content through the eyes of your users. A third-party review can uncover missed opportunities, highlight what’s working, and help you build a strong case for updates.
What you’ll get:
- Clear insights into gaps and strengths
We’ll show you what’s performing well and where there’s room to improve — whether it’s usability, accessibility, or overall impact. - Actionable next steps
Prioritized recommendations that help you make the biggest improvements with the least effort.
Information Architecture
A well-structured site helps people and search engines find what they need. It’s the foundation for a clean, organized digital experience.
What you’ll get:
- Simplified navigation
We’ll streamline menus and pathways so users can easily complete key tasks and engage with your brand. - User-centered structure
Ask us about card sorting and tree testing – tools that reveal how your visitors think and search. - Scalable framework
Build an IA that grows with your health system and keeps your content organized as you expand.
Content Marketing
Content marketing is how you connect with your community through stories, education, and updates that matter. It builds trust and deepens loyalty.
What you’ll get:
- A plan to launch or grow your content hub
Editorial calendars, creator training, and standards that keep everything aligned with your strategy. - User-focused stories and resources
Content that informs, inspires, and strengthens relationships. - Multichannel visibility
Guidance on sharing content across web, email, and social to maximize reach.
Copywriting
Strong copy turns strategy into action. It’s how you communicate clearly, engage audiences, and reflect your brand’s voice.
What you’ll get:
- Unique content that helps you stand out
Our writers know healthcare and ask the right questions to highlight your competitive edge. - Messages that matter
We translate clinical language into benefits that resonate with patients. - Campaign support
Make sure your webpages reinforce your ads for consistent, persuasive messaging. - Web writing training
Equip your team to write copy that boosts traffic, drives conversions, and speaks plainly to every audience.
Content Governance
Managing content doesn’t have to be chaotic. With the right processes, standards, and roles, your team can stay aligned and efficient.
What you’ll get:
- A proactive governance plan
Learn how to manage competing priorities and get internal buy-in. - Clear roles and workflows
Define who owns what content so updates happen smoothly. - Ongoing accuracy and relevance
Keep your content fresh, credible, and on-brand.
Location Strategy
A strong location strategy ensures each facility has a clear digital presence. It helps patients find care, take action, and trust your brand.
What you’ll get:
- Strategic location optimization
Go beyond basic location pages with a comprehensive strategy. We conduct audits, build user-friendly hierarchies, enhance profiles with structured content, and more. - Search-friendly structure
Boost visibility in local search and maps so patients can easily find nearby services. - Scalable system
Support new locations, expansions, or consolidations without confusion. - Optimized patient experience
Create pages that cross-promote related services and give patients everything they need without repeating content.
Why partner with Geonetric?
Our team of content experts have a deep understanding of what matters the most to your patients, and how to craft a content strategy and messaging tailored to them.
25+ years of content experience
Our team has decades of experience helping healthcare organizations build content strategies that bring their brands to life. With some team members having worked in-house at hospitals, they’ll understand your pain points firsthand.
Expert-crafted, user focused
The content strategies we create go beyond your internal priorities, and take what users are looking for into account to help boost conversions and your bottom line.
Evolving with your organization
We’ll recommend updates to your content strategy over time, and tailor your messages to changing consumer preferences, industry trends, and your organization’s growth.
Ongoing support and reporting
Content strategy is not a one-time project. Our team is with you every step of the way to provide analytics on what’s working, and areas you might want to update to see improved results.
Your prescription for digital healthcare marketing knowledge
From insights that strengthen your marketing strategy to the latest HIPAA news and how it impacts your organization, Geonetric delivers the information you need right to your inbox.
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