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It's still important to think about gaining visibility on search results pages.

The focus has expanded beyond individual webpages to optimizing the underlying data about those real world entities — the business, locations, and services — you’re charged with promoting.

Accomplishing this requires providing search engines with the kind of detailed, structured data that help to build the information and relationships within the knowledge graph. is a standardized format for doing just that.

In this white paper, you’ll learn:

  • The trends that are reshaping search engines
  • The information that you can classify with
  • The entities that apply to health information
  • The three metadata formats you can use to implement
  • And more

Download Our White Paper