The focus has expanded beyond individual webpages to optimizing the underlying data about those real world entities — the business, locations, and services — you’re charged with promoting.
Accomplishing this requires providing search engines with the kind of detailed, structured data that help to build the information and relationships within the knowledge graph. Schema.org is a standardized format for doing just that.
In this white paper, you’ll learn:
- The trends that are reshaping search engines
- The information that you can classify with Schema.org
- The Schema.org entities that apply to health information
- The three metadata formats you can use to implement Schema.org
- And more