• LinkedIn

Understanding Schema.org

It's still important to think about gaining visibility on search results pages.

The focus has expanded beyond individual webpages to optimizing the underlying data about those real world entities — the business, locations, and services — you’re charged with promoting.

Accomplishing this requires providing search engines with the kind of detailed, structured data that help to build the information and relationships within the knowledge graph. Schema.org is a standardized format for doing just that.

In this white paper, you’ll learn:

  • The trends that are reshaping search engines
  • The information that you can classify with Schema.org
  • The Schema.org entities that apply to health information
  • The three metadata formats you can use to implement Schema.org
  • And more


Understanding Schema.org