Doctors. Service Lines. Departments. Sometimes they want their own website. But should they? Download this white paper and learn when it makes sense for a health system to create a separate web property.
As a healthcare marketer, you’ve probably faced the question of whether your main site or a microsite is the best way to highlight a specific part of your organization. This is especially true for organizations that are making the move to a system, or are merging or acquiring new hospitals or medical groups. In some cases, marketing teams worked hard to bring disjointed sites under a system umbrella but you still have certain service lines or departments asking to keep their business separate or move their business from the main site to a separate microsite.
This white paper can help you answer their questions and learn:
- When microsites are the answer
- What are the hidden risks of microsites
- Why user research can help you decide
- How to keep stakeholders happy regardless of which approach you take