Healthcare digital marketers today have long and ever-expanding to-do lists, and it’s easy to get caught up in day-to-day digital work. Then, before you know it, you’re not even sure why a particular task is on your to-do list at all.
Download this white paper and uncover five tips to help you ensure the work you and your digital marketing team are doing correlates directly to your organization’s top priorities.
Packed with insider tips and easy to follow examples, this guide will help you:
- Understand your organization strategic goals
- Align your digital strategy organization strategy with examples
- Prove your impact with measurement
- Track soft and hard conversions
- Understand Key ROI terminology
- Use your digital plan to discern the value of new digital requests