Optimizely DXP

Fuel Your Digital Experience with Geonetric and Optimizely

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Engaging digital experiences with advanced capabilities.

Digital experiences in healthcare are fueled by great content. Optimizely is a market leading DXP solution used by a range of companies including Fortune 500 and global brands. A focus on the entire content lifecycle makes Optimizely the perfect solution for large, complex health systems serving multiple geographic areas with a larger and more specialized digital team.

Learn more about how Geonetric’s expertise and Optimizely’s technology can create a better digital experience for your organization.

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Exactly what you need for a next-level healthcare digital experience

Full-featured DXP

Optimizely's digital experience platform offers a full suite of solutions to take your digital capabilities to the next level - and keep growing from there.

  • Content Management System ( CMS)
  • Personalization
  • Digital Assessment Management ( DAM)
  • Experimentation and optimization
  • Content marketing platform (CMP)
  • Customer data platform (CDP)

Complete Content Workflows

Content drives the healthcare digital experience. Optimizely unifies and supports the full content lifecycle, empowering your teams to move quickly and deliver results.

  • User-friendly editing and publishing
  • Flexible content architecture
  • Digital asset management
  • Multi-site support
  • Multi-language support
  • APIs for integration
  • Support for headless architectures
  • AI-generated content insights

Personalization & Optimization

Create personalized experiences that drive improved results with a full set of tools for targeting content and testing the performance of your site.

  • Rules-based personalization
  • Audience-based targeting
  • Geographic targeting
  • AI-driven content recommendations
  • A/B and multi-variate testing
  • Reporting and analytics

Sep25
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Digital Experience Platform FAQs for Healthcare Marketers

Have questions about digital experience platforms and how they can help your organization reach its marketing goals? We've got answers!
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