Webinar

Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy

December 16, 2020

Local health systems have a major role to play in not only providing Coronavirus vaccinations but also in combatting misinformation. In May, the Associated Press and the University of Chicago released a study showing that 50% of Americans were either hesitant or unwilling to take a COVID-19 vaccine. Couple that with the fact that Americans trust their local healthcare organizations more than ever before, and your hospital is poised to be a key player in answering your community’s top vaccine-related concerns.

Join David Sturtz, Vice President, Marketing and Business Development, along with experts Stella Hart, Web Content Strategist & Writer, and Tim Lane, Director, Digital Marketing, for a timely discussion to help your marketing team hit the ground running. You’ll walk away with expert advice on battling general mistrust around COVID-19 and vaccinations and effectively sharing accurate information with your community.

Attend this webinar and learn how to:

  • Develop the most effective messaging for your target audiences, including internal
  • Keep empathy at the forefront of your vaccine-related messaging
  • Write compelling web content and FAQs to aid site visitors in vaccine research
  • Identify different communication vehicles and channels to reach different audiences, including blogs, email newsletters, and social media
  • Utilize organic and paid search to connect with health consumers and get answers to them when they need it most

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Presenters

David Sturtz

Vice President, Marketing and Business Development

Stella Hart

Web Writer and Content Strategist

Tim Lane

Director, Digital Marketing