Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy
Local health systems have a major role to play in not only providing Coronavirus vaccinations but also in combatting misinformation. In May, the Associated Press and the University of Chicago released a study showing that 50% of Americans were either hesitant or unwilling to take a COVID-19 vaccine. Couple that with the fact that Americans trust their local healthcare organizations more than ever before, and your hospital is poised to be a key player in answering your community’s top vaccine-related concerns.
Join David Sturtz, Vice President, Marketing and Business Development, along with experts Stella Hart, Web Content Strategist & Writer, and Tim Lane, Director, Digital Marketing, for a timely discussion to help your marketing team hit the ground running. You’ll walk away with expert advice on battling general mistrust around COVID-19 and vaccinations and effectively sharing accurate information with your community.
Attend this webinar and learn how to:
- Develop the most effective messaging for your target audiences, including internal
- Keep empathy at the forefront of your vaccine-related messaging
- Write compelling web content and FAQs to aid site visitors in vaccine research
- Identify different communication vehicles and channels to reach different audiences, including blogs, email newsletters, and social media
- Utilize organic and paid search to connect with health consumers and get answers to them when they need it most
Vice President, Experience Strategy
David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.
Senior Web Writer and Content Strategist
Stella is an experienced healthcare marketer and editor. As a former social worker and patient education writer, she’s passionate about health literacy and giving patients the tools they need to take an active role in their care. At Geonetric, she uses data to drive strategic marketing recommendations and develops engaging, SEO-friendly content that reaches the right audiences at the right time and drives conversions. She holds bachelor’s degrees in English and music from Drake University and a master’s degree in strategic communications from the University of Iowa.