Support Your COVID-19 Vaccination Efforts with Your Marketing Strategy
Local health systems have a major role to play in not only providing Coronavirus vaccinations but also in combatting misinformation. In May, the Associated Press and the University of Chicago released a study showing that 50% of Americans were either hesitant or unwilling to take a COVID-19 vaccine. Couple that with the fact that Americans trust their local healthcare organizations more than ever before, and your hospital is poised to be a key player in answering your community’s top vaccine-related concerns.
Join David Sturtz, Vice President, Marketing and Business Development, along with experts Stella Hart, Web Content Strategist & Writer, and Tim Lane, Director, Digital Marketing, for a timely discussion to help your marketing team hit the ground running. You’ll walk away with expert advice on battling general mistrust around COVID-19 and vaccinations and effectively sharing accurate information with your community.
Attend this webinar and learn how to:
- Develop the most effective messaging for your target audiences, including internal
- Keep empathy at the forefront of your vaccine-related messaging
- Write compelling web content and FAQs to aid site visitors in vaccine research
- Identify different communication vehicles and channels to reach different audiences, including blogs, email newsletters, and social media
- Utilize organic and paid search to connect with health consumers and get answers to them when they need it most
Vice President, Marketing and Business Development
David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.
Web Writer and Content Strategist
Stella is an experienced healthcare marketer and editor. As a former social worker and patient education writer, she’s passionate about health literacy and giving patients the tools they need to take an active role in their care. At Geonetric, she uses data to drive strategic marketing recommendations and develops engaging, SEO-friendly content that reaches the right audiences at the right time and drives conversions. She holds bachelor’s degrees in English and music from Drake University and a master’s degree in strategic communications from the University of Iowa. This dog-mom to two basset hounds also plays the saxophone professionally and volunteers weekly as an online counselor for a nonprofit mental health chat service.
Director, Digital Marketing
Tim is an optimizer. And as the director of digital marketing strategist at Geonetric, he gets to spend his days developing, launching, and optimizing client projects across paid search, organic, and display channels. Organizations like Olmsted Medical Center and Owensboro Health love his knowledge of the latest ad types as well as his hyper-focus on campaign performance. With experience as a digital marketer in the banking industry and as a campaign analyst at a B2C agency, he’s well-versed in everything from pay-per-click and search engine optimization to social media and email marketing. Tim served as a team leader in the U.S. Army where he supervised teams in complex situation during 35 months of operations in Iraq and Afghanistan. He is a Bing Ads Accredited Professional as well as certified in the Google suite: Google AdWords, Google Tag Manager, and Google Analytics.