Website Accessibility & Healthcare

Accessibility on the web matters.

And it matters even more for the healthcare industry, as access to care is your top priority. As your organization works to enhance the user experience, it’s important to put a plan in place to ensure people with disabilities — such as those with color blindness or hearing loss – can still interact with your hospital’s site. Ensuring your website works with assistive technologies isn’t just the right thing to do — recent lawsuits are making more healthcare organizations take notice of accessibility guidelines and best practices.

Join Amanda Gansemer, Senior Web Designer and Developer, Geonetric, and Kevin Rydberg, Senior Digital Accessibility Consultant, Siteimprove, as they dig into why hospitals should be investing in accessibility and how to get started. You’ll learn:

  • The opportunities and risks associated with accessibility and the web
  • What it means to be accessible
  • An overview of important standards and why they matter
  • The tools available to help you understand how accessible your site is — or isn’t
  • How to create an accessibility plan to achieve short-term goals as well how to develop strategies for long-term success within your organization

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Amanda Gansemer, CPWA

Senior Web Designer & Developer; Certified Professional in Web Accessibility

Amanda has spent almost a decade at Geonetric using her artistic vision and technical know-how to build healthcare websites that engage and convert site visitors. As a Certified Professional in Accessibility Core Competencies from the International Association of Accessibility Professionals, she is dedicated to ensuring everyone has equal access to the content and functionality of websites and works with hospitals and healthcare systems of all sizes to create accessible digital strategies. With deep experience in higher education as well as having designed for different industries while at an ad agency, Amanda has perfected her creative skills in both print and web formats and also acquired a deep understanding of SEO, social media, and email marketing. Amanda holds a Bachelor of Fine Arts degree from the University of Iowa in studio art with an emphasis in graphic design and a minor in communication studies.