Webinar

What Healthcare Marketers Need to Know About Core Web Vitals

You’ve likely spent decades creating a site that ranks well in search – and Google’s new Core Web Vitals search algorithm could impact all that work.

Focused on your site’s loading speeds and interactivity, the update aims to ensure page performance is a key ranking signal. Tune in to this webinar and learn how recent changes could impact your SEO strategy. You’ll walk away with tips for how to audit your site for Core Web Vitals compliance and prioritize what fixes need attention – protecting your hard-earned rankings today and in the future.

In this webinar you'll:

1

Gain insight into Google’s latest update and timeline

2

Learn how to balance optimizing for Core Web Vitals and user experience

3

Understand what steps you need to take to protect your site’s performance

Presenters

Kelly Collins

Senior Digital Marketing Strategist

Kelly is the perfect combination of creative and detail-oriented. As a senior digital marketing strategist at Geonetric, she brings both of those skills to every project, helping healthcare organizations like UNC Health and EvergreenHealth use digital marketing to build brand awareness and gain market share. Well-versed in local SEO, display advertising, social media, and analytics, Kelly manages projects from start to finish, always with an eye for creating tailored strategies that align with each client’s goals. Prior to joining Geonetric, Kelly managed digital and traditional marketing for both nonprofits and small businesses, honing her skills for developing effective campaigns and spending ad dollars wisely. Kelly graduated from the University of St. Thomas with a degree in communication and journalism, with an emphasis in advertising and graphic design. She is certified in the Google webmaster suite.

Ben Dillon

Chief Strategy Officer

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.