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Turn Competing Goals into a Balanced Content Strategy

April 25, 2018, 2 PM EDT/11 AM PDT

Bring structure to your provider, location, and service content while meeting user and organizational goals.

Attend our April webinar

Register Now

Building a content strategy for your online presence can be overwhelming. How do you make decisions about what information to include? How do you best structure your website to represent your overall brand, while still highlighting unique services, providers, and locations?

Attend this webinar and learn how to strike the right balance between system-wide content and content unique to certain services, locations, and providers. You’ll learn the latest in health consumer search trends – particularly around location-oriented queries – and why user behavior should drive your content decisions.

Join Geonetric for this free webinar and learn how to:

  • Understand your users and how to match your content to their needs
  • Develop a user-focused content strategy that still works within your unique organizational framework
  • Integrate an all-important location strategy into your overarching content strategy
  • Use content strategy guidelines for long-term maintenance and governance

Maggie Blaisdell

Turn Competing Goals into a Balanced Content Strategy