Turn Competing Goals into a Balanced Content Strategy
Building a content strategy for your online presence can be overwhelming. How do you make decisions about what information to include? How do you best structure your website to represent your overall brand, while still highlighting unique services, providers, and locations?
Watch this webinar and learn how to strike the right balance between system-wide content and content unique to certain services, locations, and providers. You’ll learn the latest in health consumer search trends – particularly around location-oriented queries – and why user behavior should drive your content decisions.
After viewing the presentation, you’ll be able to:
- Understand your users and match your content to their needs
- Develop a user-focused content strategy that still works within your unique organizational framework
- Integrate an all-important location strategy into your overarching content strategy
- Use content strategy guidelines for long-term maintenance and governance