Writing for the Web for Healthcare 101: The Basics

Learn the most effective ways to write for the web. Take a look at how people read online and why they come to our websites in the first place.

You’ve been crafting effective copy for print for ages. But the web is a different medium—and it’s constantly evolving. Get expert tips on how to adjust your writing style for today’s online audience.

You’ll learn:

  • How people read on desktop and mobile screens
  • What information healthcare consumers look for online
  • Techniques to make your healthcare content approachable and engaging
  • And more…

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Anne Kapler

Writing for the Web for Healthcare 101: The Basics