Real Leaders, Real Redesigns: Advice for Taking a Strategic Approach to Your Next Redesign
From setting the vision to getting internal buy-in, there is a lot that goes on behind the scenes of a website redesign. And that strategy doesn’t stop once the designers and developers get to work.
Listen to this executive discussion featuring Patrick Kane, Senior Vice President, Marketing Communications & Business Development, Cape Cod Healthcare (Hyannis, MA), and Matt McKinney, Assistant Director of Communications, Cone Health (Greensboro, NC). These healthcare marketing leaders shared how they set the stage for successful redesigns by focusing on strategy before, during, and after the project. You’ll also learn what features and functionality are must-haves to improve user experience and why they focused on locations and facilities in new ways. From learning how to ensure a redesign can support a bigger-picture strategic vision to testing user experience at every opportunity, you’ll walk away knowing how to ensure your next redesign meets the needs of both your organization and your users.
Viewers will learn how to:
- Invest in pre-redesign strategy, from usability testing to user behavior data to in-depth content and location strategy, and use results to guide redesign strategy
- Identify essential features and functionality for the next iteration of your site
- Leverage real-world advice from fellow healthcare executives who recently completed redesigns — including tips that made all the difference and things they wished they’d known going in
- Get inspiration from designs that are putting the patient first and seeing impressive results
Chief Strategy Officer
Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.