Growing Digital: Reaching Health Consumers Online

When it comes to your healthcare brand, it’s not always easy to know where to focus your digital marketing dollars. Learn how to prioritize content marketing, SEO, local listings, social media and reputation monitoring in a constantly evolving marketing puzzle.

You’ll learn:

• Which targeting techniques are most effective
• How to track campaign effectiveness (without driving yourself crazy)
• Which tactics will take your social media and reputation management to the next level
• How to rethink content creation and focus efforts on consumer engagement
• Where SEO fits into the puzzle (spoiler: everywhere)