Digital Marketing Trends to Watch in 2019
2018 was an intense year for new names entering the healthcare space or established businesses expanding into new areas.
Amazon. Apple. CVS Health. As leaders in using data, technology, and consumer marketing to disrupt their fields, it’s clear these organizations will have some impact on how community hospitals and health systems design online experiences.
Watch this webinar and learn the top digital marketing trends to watch for in 2019. We’ll break down some of the intriguing moves in the industry and how you can use data, technology, and user experience to:
- Focus on consumers through A/B testing, personalization, and multi-channel digital campaigns
- Stay-up-to-date with guidelines and exceed consumer expectations around pricing transparency and accessibility
- Build designed experiences using the latest technology such as AI and chatbots, as well as deepening integrations across the technology stack
- Understand changes in the search space and how to leverage voice and location-based search to stand out in a crowded market
Chief Strategy Officer
Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.