Are you overwhelmed by the need to constantly create new content while maintaining all of your existing pages? Discover how implementing a comprehensive content audit can help you increase conversion rates, improve traffic from search, decrease bounce rates and prioritize the most important online content.
Explore ways to effectively use your current content assets as well as have a better understanding of how to develop new content that’s relevant to your audiences.
In this webinar you’ll learn how to:
- Implement a quantitative content inventory
- Employ popular and effective methods for evaluating your content quality
- Use your current content assets more effectively
- Achieve a laser-like focus in developing new content that’s useful and relevant to your audiences
- Create a basic content governance structure to help manage online content assets for the long-term