Rebranding: Build a Cohesive Digital Design Experience
Every healthcare marketer goes through it at some point.
A rebrand – or, at minimum, a brand refresh. Some organizations just want a more modern look, others need to update their name, logo, or color palette due to a merger or acquisition. While full rebrands tend to only happen every 7-10 years, refreshes happen more frequently, with updates to typography or colors happening every 3-5 years.
The user experience has become more fragmented as users move from device to device and medium to medium. With most patient journeys beginning and ending with digital, it’s essential to have a sound, all-encompassing design guide that provides governance for bringing your brand to life and delivering one seamless brand experience to all users.
Watch this webinar and learn how to:
Identify the major components of a brand and why they’re important
Understand the different types of rebranding from a full rebrand, visual rebrand, brand refresh, and determine what your organization needs
Develop a comprehensive brand design style guide and ensure your design process follows accessibility best practices
Consider often-forgotten elements of the brand that make all the difference in continuity from traditional to digital platforms – like voice and tone
Agency Services Director
Eric is a performance-driven creative and brand leader dedicated to ensuring Geonetric builds websites that deliver unparalleled user experiences. As Geonetric’s design director, he provides thought leadership and mentorship to the design team and prioritizes the team’s work. Eric also collaborates across teams to scope projects for clients and bring new products to market. With over a decade of experience managing creative services for both B2B and B2C brands, he brings expertise and experience at guiding creativity for large-scale digital campaigns and website designs and development to his leadership role. Eric holds a bachelor’s degree in graphic communications from the University of Northern Iowa.
VP, Experience Strategy
David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Vice President, Experience Strategy, he brings creativity and a strategic mindset to connect dots and get complex digital initiatives from stuck to delivering real business value. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.