Rebranding: Build a Cohesive Digital Design Experience
Every healthcare marketer goes through it at some point.
A rebrand – or, at minimum, a brand refresh. Some organizations just want a more modern look, others need to update their name, logo, or color palette due to a merger or acquisition. While full rebrands tend to only happen every 7-10 years, refreshes happen more frequently, with updates to typography or colors happening every 3-5 years.
The user experience has become more fragmented as users move from device to device and medium to medium. With most patient journeys beginning and ending with digital, it’s essential to have a sound, all-encompassing design guide that provides governance for bringing your brand to life and delivering one seamless brand experience to all users.
Watch this webinar and learn how to:
Identify the major components of a brand and why they’re important
Understand the different types of rebranding from a full rebrand, visual rebrand, brand refresh, and determine what your organization needs
Develop a comprehensive brand design style guide and ensure your design process follows accessibility best practices
Consider often-forgotten elements of the brand that make all the difference in continuity from traditional to digital platforms – like voice and tone
Agency Services Director
Eric is a performance-driven creative and brand leader who is dedicated to ensuring Geonetric builds websites that deliver unparalleled user experiences. As Geonetric’s design director, he provides thought leadership and mentorship to the design team and prioritizes the team’s work. Eric also collaborates across teams to scope projects for clients and bring new products to market. With more than 12 years of experience managing creative services for both B2B and B2C brands, he brings expertise and experience at guiding creative for large-scale digital campaigns and website designs and development to his leadership role. Eric holds a bachelor’s degree in graphic communications from the University of Northern Iowa.
Vice President, Marketing and Business Development
David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.