Rebranding: Build a Cohesive Digital Design Experience
February 17, 2021
2 PM EST / 11 AM PST
Every healthcare marketer goes through it at some point. A rebrand – or, at minimum, a brand refresh. Some organizations just want a more modern look, others need to update their name, logo, or color palette due to a merger or acquisition. While full rebrands tend to only happen every 7-10 years, refreshes happen more frequently, with updates to typography or colors happening every 3-5 years.
The user experience has become more fragmented as users move from device to device and medium to medium. With most patient journeys beginning and ending with digital, it’s essential to have a sound, all-encompassing design guide that provides governance for bringing your brand to life and delivering one seamless brand experience to all users.
Attend this webinar and learn how to:
Identify the major components of a brand and why they’re important
Understand the different types of rebranding from a full rebrand, visual rebrand, brand refresh, and determine what your organization needs
Develop a comprehensive brand design style guide and ensure your design process follows accessibility best practices
Consider often-forgotten elements of the brand that make all the difference in continuity from traditional to digital platforms – like voice and tone
Design Product Owner
Vice President, Marketing and Business Development