From Silos to Systems: New Approaches to Web Strategy


Find out how health systems like yours made the switch from multiple websites with duplicated information to a unified online presence with streamlined content.

Promoting multiple brands and facilities on one website can be difficult.

If you’re ready to trade in silos of web content for a strategy that balances a regional brand while still highlighting individual facilities, this webinar is for you. Using healthcare examples, we explain how to build a website that makes it easy for consumers to access services across a system. You’ll learn how to manage multiple online brands in a way that meets organizational goals while providing a seamless user experience every step of the way.

In this webinar you’ll learn how to:

  • Develop a content strategy that promotes multiple web presences in a way that meets organizational goals while still making sense to consumers
  • Communicate the value of a centralized system-wide site and still showcase facilities’ core competencies
  • Create a seamless online experience for site visitors
  • Go beyond social media as a content marketing strategy

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