Webinar

2021 Digital Trends & the Impact of COVID-19

How do you prepare for the future when you’ve been through such an unprecedented year?

Join thought leaders Ben Dillon and David Sturtz for this webinar and learn healthcare digital marketing predictions for 2021 and how COVID-19 has either accelerated or reduced momentum around initiatives.

From the digital domination of hospital marketing spend to what do with pent up demand and the effects of delayed care on your community, you’ll walk away with ideas on how to better prepare and succeed in 2021.

Watch the on-demand webinar and learn how to:

1

Understand what’s expected in next-generation digital experiences at hospitals due to recent shifts in consumer behavior and how that is fueling digital transformation and digital front door marketing priorities

2

Align priorities around the heightened importance of employee engagement and employee communications

3

Build flexible plans that can account for changes to your marketing mix as your team either builds demand or deals with pent up demand for different services lines

Presenters

Ben Dillon

Chief Strategy Officer

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

David Sturtz

Vice President, Marketing and Business Development

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.