2021 Digital Trends & the Impact of COVID-19
January 27, 2021
2 PM EST / 11 AM PST
How do you prepare for the future when you’ve been through such an unprecedented year? Join thought leaders Ben Dillon and David Sturtz for this webinar and learn healthcare digital marketing predictions for 2021 and how COVID-19 has either accelerated or reduced momentum around initiatives.
From the digital domination of hospital marketing spend to what do with pent up demand and the effects of delayed care on your community, you’ll walk away with ideas on how to better prepare and succeed in 2021.
You’ll learn how to:
- Understand what’s expected in next-generation digital experiences at hospitals due to recent shifts in consumer behavior and how that is fueling digital transformation and digital front door marketing priorities
- Align priorities around the heightened importance of employee engagement and employee communications
- Build flexible plans that can account for changes to your marketing mix as your team either builds demand or deals with pent up demand for different services lines
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Chief Strategy Officer
Vice President, Marketing and Business Development