As Google’s algorithms have grown more sophisticated, optimizing content for search engines has become more about creating findable, quality content that real people value.
Gone are the dark days of keyword stuffing and other black hat tactics that didn’t benefit actual human readers. In this 20-minute webinar, we’ll cover rules for writing a webpage that competes in online searches.
- Tricks to optimize your page for certain search engine queries
- How a page’s placement in your site structure can affect page ranking
- Why researching keywords is vital
- The value of metadata
- And more…