SEO for Healthcare: Reaching Healthcare Consumers Through Search
We’ve all heard the statistics — almost every healthcare consumer is looking for information online. But what is the path from a question in someone’s head to the information they need?
SEO is essential to ensuring it’s your information they find, whether that’s a clinic location, physician, or service offering.
You will learn:
- The exploding variety of ways healthcare consumers are searching for information, and how to be the answer they find
- What you should be doing today to ensure your SEO success continues, and where to begin if you’re not feeling successful yet
- The concepts and buzzwords you must understand — schema.org, entity optimization, mobile-first indexing, AMP — to stay on top