Do More with Healthcare Digital Advertising
March 24, 2021
2 PM EST / 11 AM PST
Stop tracking page views and learn best practices for turning your PPC spend into a true appointment generator
Digital advertising is one of the top places healthcare brand leaders invest. But achieving true success can be elusive. Too often healthcare organizations are paying for keywords they are already getting organically, or reporting on success metrics that just don’t move the revenue needle.
Join Geonetric pros Tim Lane, Director, Digital Marketing, and Joe Dreshar, Digital Marketing Strategist, and learn how to take a holistic approval to paid search and SEO to make sure your efforts are working in tandem. They’ll cover why healthcare is unique when it comes to paid efforts, and why the nuances around how search engines respond to searches to conditions and treatments matter to the campaigns you’re running today. You’ll also learn how to take your tracking to a new level, from custom campaign tracking to optimization tactics to tying efforts together across disparate MarTech stacks.
Attend this webinar and learn how to:
Ensure your health system’s paid and organic efforts are working together to maximize your investments in both
Build your campaigns to match patient journeys, keeping in mind PPC best practices that are unique to healthcare
Develop tracking that delivers real results and doesn’t hide behind awareness metrics like page views or click-through rates
Director, Digital Marketing
Tim is an optimizer. And as the director of digital marketing strategist at Geonetric, he gets to spend his days developing, launching, and optimizing client projects across paid search, organic, and display channels. Organizations like Olmsted Medical Center and Owensboro Health love his knowledge of the latest ad types as well as his hyper-focus on campaign performance. With experience as a digital marketer in the banking industry and as a campaign analyst at a B2C agency, he’s well-versed in everything from pay-per-click and search engine optimization to social media and email marketing. Tim served as a team leader in the U.S. Army where he supervised teams in complex situation during 35 months of operations in Iraq and Afghanistan. He is a Bing Ads Accredited Professional as well as certified in the Google suite: Google AdWords, Google Tag Manager, and Google Analytics.
Digital Marketing Strategist
Joe is a digital marketer with a proven history of helping some of the world’s most trusted brands drive localized demand through digital strategies. He is well-versed in running digital marketing campaigns from tip to tail, including strategizing, building, implementing, iterating and reporting on success. From pay-per-click and display ads to social media and business listings, Joe knows which tactics deliver the most value based on an organization’s unique needs and competitive market. He’s also a skilled writer and is a pro at developing compelling, search-optimized web content. This Google AdWords and Bing-certified marketer has experience in account management, customer service support and team management — even supervising a freelance writing team — including overseeing project direction and editing of the team’s content. Joe has a Bachelor of Arts degree from Coe College.