Webinar

Craft Your Organization’s Digital Front Door Strategy With Results From the 2022 Consumer Health Survey

The results are in! Learn about consumer needs in the healthcare journey and how to meet them where they want you to be.

Geonetric’s 2022 Consumer Health Survey Report helps healthcare marketers like you get new insights and see where you need to invest to stay competitive in 2023. This research is part of an ongoing initiative to better understand the preferences and perceptions of health consumers relating to their use of technology throughout the healthcare journey.

Consumerism has been a growing force within healthcare and healthcare providers are under more pressure than ever to meet the expectations of health consumers. At the same time, health consumers have a growing array of care options, many of which are digital or have digital components.

As healthcare systems work to craft their digital front door strategies, this information should help you address consumer desires and meet them where they want you to be.

Attendees will learn:

1

Where the web, mobile apps and other tools are used in consumers’ healthcare journeys.

2

How consumers are researching health conditions and what information your organization needs to be delivering.

3

How patient loyalty has changed and what are the most important factors as patients make their healthcare choices.

Presenter

Ben Dillon

Chief Strategy Officer

Ben strategically watches how digital marketing and healthcare industry trends evolve and how they intersect. Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development, and you can see why he’s also an essential member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.