Webinar

Healthcare Web Writing in a Post-pandemic World

Learn best practices made even more critical by COVID-19 to create engaging, search-optimized healthcare content that drives conversions.

Attend a free webinar that offers an overview of the mechanics and art of writing compelling content for healthcare consumers. Well-written content that answers user questions and helps them complete tasks is essential to a successful digital strategy. The COVID-19 pandemic has only accelerated the importance of clear, actionable, consumer-friendly content that not only meets your organizational goals and stands out from competitors and market disruptors — but also helps improve health outcomes.

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Learn how to:

1

Create readable, accessible, inclusive web content

2

Make it easy for users to take actions that align with your business goals

3

Use content to boost SEO while reaching prospective and current patients at different points in their journey and on various devices

4

Build on brand trust and loyalty increased by the pandemic

Presenter

Stella Hart

Senior Web Writer and Content Strategist

Stella is an experienced healthcare marketer and editor. As a former social worker and patient education writer, she’s passionate about health literacy and giving patients the tools they need to take an active role in their care. At Geonetric, she uses data to drive strategic marketing recommendations and develops engaging, SEO-friendly content that reaches the right audiences at the right time and drives conversions. She holds bachelor’s degrees in English and music from Drake University and a master’s degree in strategic communications from the University of Iowa.

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