Small Teams, Big Web Goals: Aligning Your Website with Your Team Size and Skillset
From content marketing and CRM to business listings and the web, today’s healthcare marketing teams manage dozens of functions.
All important to the overall digital well-being of your organization – and all require different skills. It’s no surprise that large health systems now boast teams of 20 full-time equivalents (FTEs), according to our recent 2019 Healthcare Digital Marketing Trends survey.
But for every large organization there are multiple smaller health systems, medical groups, and community hospitals doing the same functions with a lean team. And when it comes to digital, your website approach and tools can be the difference between competing with the big dogs or getting buried under piles of requests. Attend this webinar and learn what you should be looking for in your next CMS to give your team the foundation you need to compete.
In this webinar you will learn how to:
- Understand the skills and roles needed for digital to be successful in a small organization
- Identify signs your current CMS isn’t supporting your team or your digital goals
- Evaluate the different approaches to web content management and what they require of your team
- Understand healthcare-specific needs of a CMS to keep your organization in compliance with HIPAA and PCI
Vice President, Marketing and Business Development
David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.