Personalization Strategy for Healthcare
September 28, 2022
1:00 PM CDT
Ready to kick start your success with personalization? In this webinar, we’ll break down the approaches and strategies that lead to achieving real results from personalization.
Consumers increasingly value their experience with a brand as much as the products and services themselves. And with brand loyalty seeming to have disappeared, it’s more critical than ever to create targeted, personal experiences that boost the results of your marketing efforts.
However, for healthcare marketers personalization can seem like an overwhelming topic. Sensitive topics and privacy concerns can add friction to the process. And it can be difficult to implement and operationalize the conversion points that tell a digital marketer what success looks like.
Whether you’re considering your first steps into personalization or are experiencing challenges further along your personalization journey, this webinar will give structure to the various approaches to personalization and demonstrate how to identify the tactics that have the most potential to deliver value.
Attendees will learn:
Why personalization is a critical part of your marketing mix, working to boost the results of all of your other marketing efforts – from advertising to search to CRM campaigns.
The two strategic bookends that frame a successful personalization project.
How to identify and prioritize the most effective tactics for your organization.
An overview of the landscape of personalization technologies and considerations for selecting and implementing a solution.
VP, Experience Strategy
David focuses on tackling challenges in digital strategy, experience and innovation for the biggest names in healthcare. He uses his deep understanding of UX strategy and digital experience technology to find solutions that help healthcare leaders drive change and enhance the consumer experience. As Geonetric’s Vice President, Experience Strategy, he brings creativity and a strategic mindset to connect dots and get complex digital initiatives from stuck to delivering real business value. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.