Using Measurement Tools to Improve Website Engagement


People gravitate toward the path of least resistance. How can you discover the friction points your website visitors are encountering?

In this session recorded at Geonetric Symposium, our client-only conference, Lindsey Steinkamp shared with attendees a number of ways to better understand how people are using their sites and where they might be running into problems.

You will learn:

  • Why user experience is so critical for your website (in case you weren’t already convinced)
  • How to use four data-driven (and mostly free!) tools to get a glimpse into how users are interacting with your site
  • How analyzing user interaction with site navigation¬†helped one health system create a more effective redesign
  • Where to begin if you’re just getting started