Using Web Analytics Tools to Improve Your Healthcare Website’s User Experience

Changes in user behavior and expectations make it important to continually monitor your website so you can adapt with your audience.

Uncover stumbling points and dead ends that are hurting user experience (UX) and preventing your healthcare site from achieving its design potential.

The good news is: you probably already have access to the tools you need to gauge how people are interacting with your hospital or healthcare system online. In this webinar, we cover ways you can measure how well your website is meeting the needs of users and your organization.

Watch this webinar and learn how to:

  • Build trust with your community through positive experiences with your brand
  • Use bounce rate, site search, and page path data to find areas where your site may not be meeting users’ expectations
  • Set up events and goals in Google Analytics to better track user experience and prove value to key stakeholders at your organization
  • Effectively measure, experiment, and repeat to find success

Download the Slides

Lauren Beaumont

Tracy McCarthy

Using Web Analytics Tools to Improve Your Healthcare Website’s User Experience