Top Digital Marketing Trends to Watch in 2018

With 96 percent of users reaching for their smartphones for research (Google) and 41 percent of American adults using voice search on a daily basis (Forbes), there’s no doubt 2018 will be the year of digital domination.

To keep up, savvy healthcare marketers across the country will be investing more in digital than ever before.

Learn top trends – both inside and outside of healthcare – you should focus on in 2018. You’ll learn which optimization techniques will set you apart from competitors and help you rank well for patients using voice search. Understand why you should invest in paid advertising if you want to stand out in the ever-shrinking search results page. We’ll also discuss the latest in hyper-localization techniques, content personalization tactics, enhanced mobile user experience (UX) strategies, MarTech ecosystems, and data analytics. We’ll also discuss bigger shifts we’re seeing in hospital website usage as well as trends in how health systems are branding online.

Attend this free webinar and learn how to:

  • Enhance the user experience across your digital platforms based on changes in consumer behavior
  • Invest in optimization and paid advertising techniques that will help you stand out in the market
  • Capitalize on emerging tactics, such as voice search and personalized content
  • Understand broader changes in the healthcare and digital landscapes that could impact your overarching strategy
  • And more

Top Digital Marketing Trends to Watch in 2018