Top Digital Marketing Trends to Watch in 2018


To keep up, savvy healthcare marketers across the country will be investing more in digital than ever before.

Learn top trends – both inside and outside of healthcare – you should focus on in 2018. You’ll learn which optimization techniques will set you apart from competitors and help you rank well for patients using voice search. Understand why you should invest in paid advertising if you want to stand out in the ever-shrinking search results page. We’ll also discuss the latest in hyper-localization techniques, content personalization tactics, enhanced mobile user experience (UX) strategies, MarTech ecosystems, and data analytics. We’ll also discuss bigger shifts we’re seeing in hospital website usage as well as trends in how health systems are branding online.

Attend this free webinar and learn how to:

  • Enhance the user experience across your digital platforms based on changes in consumer behavior
  • Invest in optimization and paid advertising techniques that will help you stand out in the market
  • Capitalize on emerging tactics, such as voice search and personalized content
  • Understand broader changes in the healthcare and digital landscapes that could impact your overarching strategy
  • And more

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Ben Dillon

Chief Strategy Officer

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and former SHSMD president, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

David Sturtz

Vice President, Marketing and Business Development

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s healthcare solutions. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. David has previously presented at SHSMD and frequently speaks on a variety of user experience and digital strategy topics. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.